BSc in Digital Business and Data Science

Key Points

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Today, the research and study of the social sciences of the Internet (online life) is so relevant to individuals, businesses and governments that they will play competitive advantages in regional, national and global landscapes in the short future.

Furthermore, the paradigm shifted from an economy based on natural resources, physical inputs and value chains based on physical infrastructure to one based on new knowledge, digital technology. Therefore, decision-making processes and global value chains are increasingly influenced by digital tools and systems, social media, and consumer data.

There are driving forces – political, social, cultural, economic and technological – that are promoting a disruptive change in digital ecosystems: first, Internet of documents (Adobe), second, Internet of commerce (Amazon, eBay , Alibaba, etc …), thirdly, the Internet of People (Facebook, LinkedIn, Twitter, etc.) and, more recently, the Internet of Things (IoT). Our Digital Business and Data Science B.Sc. The program offers students a deep insight into the future.

This transformation, also called the Fourth Industrial Revolution, is influencing innovative and growth strategies, conceptual models of design thinking and innovation management, technological convergence, business modeling, consumer behavior, management of branding, marketing and communication on social media, online sales and customer relationship management. The same goes for the reengineering of processes, operations, and supply chain management systems. Last but not least, you are shaping data science and new insights, data security and privacy, corporate governance, and policy making.

This study program is specifically aimed at students who are curious and have the creativity to imagine and the aspiration to learn and develop something new that impacts the world and changes their lives.

Our students have multidisciplinary backgrounds, different nationalities, diverse cultures, and multiple perspectives. You will learn to develop entrepreneurial and innovative projects that combine new knowledge about digital technologies and business administration and management, while responding to the disruptive challenges of the corporate industry. If you want to participate in an advanced content curriculum and innovative pedagogical experience, while interacting with a highly qualified team of teachers, who will support you individually throughout the program and beyond, then the B.Sc. The program is a differentiator.

Courses and semester abroad

In the first part of your studies you will gain knowledge in the following fields:

• Quantitative and mathematical methods for digital technologies
• Economics
• Business administration, management, law, accounting, finance, operations
• Digital transformation, digital marketing, e-commerce and IT service management
• Data structure and algorithms and fundamentals in programming
• Soft skills and English

Before starting your semester abroad, at one of our partner institutions, you have the possibility to start an internship at one of our partner companies. We highly value our network-based innovation system.

In grades 5 and 6 you will learn deeper and more advanced knowledge in the following areas:

• Data Science and Analysis, Advanced Programming, and Engineering and Development
• Networks and cybersecurity
• Customer relationship management
• Marketing
• Entrepreneurship

In the last stage you will work on a business / technological project and, finally, on your Bachelor of Science Thesis (B.Sc.).

Career opportunities

This bachelor’s program is for strategic leaders, for digital and disruptive business entrepreneurs, for digital innovators and marketers. It is also for technology strategists, data and software scientists and web developers of the most innovative companies and technical solutions to serve customers and add value to partners within global ecosystems.

• Digital business leader and strategist
• Digital Business Development Manager
• Digital Innovation Manager
• Designer and developer of digital products and services
• Digital Marketing Manager
• Scientific Data Manager
• Digital Research and Development Manager
• Software Developer, Web Developer, Application Developer
• Digital Business Consultant
• Executive Director
• Director of Digital Transformation
• Director of Digital Marketing
• Director of Digital Sales
• Director of Digital Operations

Study in the EU in Germany

We emphasize internationality. That is why we rank among the top 25 in student mobility and international orientation worldwide (U-Multirank 2018). Our many international students come from all over the world to obtain a highly valued German qualification (recognized by the state and ZEvA) which is taught entirely in English.

Germany, known as the land of innovators, is the perfect place to earn your degree. Germany is a particularly safe and livable country with relatively low tuition fees and affordable living costs.

That is why we encourage international students to come here and study with us. You can apply with your national school degree now. We will then review your application and guide you through the process.

Tuition and funding fees

As a private university, we are not funded by the state, but by tuition fees. Therefore, studying at the European University of Applied Sciences (EU) costs more than at a public university. But it’s worth it: EU graduates meet the essential requirements of design majors, and this sets them apart from graduates of many public universities.

All costs are included in the monthly tuition.

No additional costs such as tuition fees, exam fees, bachelor thesis fees or the like will be incurred as long as the course is completed within the standard study period.

The costs of the semester abroad are not included in these fees, since there are substantial differences depending on the country and the university.

Admission requirements

Students must meet the following requirements to qualify for a bachelor’s program:

• High school diploma or equivalent occupational diploma, incl. experience
• Entrance exam
• Personal interview
• IELTS: overall band score of 5.5

There is no limit to the number of students that can be admitted (numerus clausus).

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