MSc in Digital Media with Business Analysis
Key points
Digital media is now an integrated part of all areas of the digital landscape. Spanning areas from traditional graphic design and web and digital media, but also now a key skill in all forms of marketing, business, and data analytics.
Technology and its seamless integration into our lives has now led to a greater need for well-designed information and assets, delivered in a tailored, market-focused format.
Analytics and information and data usage are now an important role in the digital landscape. Understanding data, data retrieval, processing, and presentation is a highly sought after skill set, in many, if not all, areas of the business world.
This program aims to unite these two skills and create a highly skilled student in the area of digital media design with a deep understanding of Business Analytics.
The graduate will possess the capacity and key skills necessary to engage, create, and communicate information to a consumer-driven market.
Professional oportunities
The digital industry in Ireland is currently the three fastest growing areas in Ireland, this sector is one of the most frequent employers in the country. IT Carlow graduates will enter a fast-paced and exponentially growing market. In addition to being highly sought after locally and nationally, graduates will be trained and equipped to travel the world and work in various dynamic and digital industries.
Graduates will seek employment across the digital landscape. This will include areas of design, innovation and business analysis. Graduates with design and development skills supported by in-depth data analytics skills possess a combination of practical and theoretical skills that now make them highly sought after.
Additionally, employers recognize the merits of various skills in programming, strategy, business, research, and innovation, all of which are developed while studying for the MSC in Digital Media with Business Analytics. Graduates of the Master of Digital Media with Business Analysis can work in areas such as:
- Digital media
- UI / UX development
- Web design and development and interface
- Design and development of applications
- Data analyst
- Data visualization
- Business Innovation
- Design innovation
- Social media content development
- Management and consultation of social networks
- Development, management and consultation of
- marketing content
- Digital content management
- Projects management
Program structure
Admission requirements
Applications are accepted from a wide range of disciplines related to design and analytics. Seeking candidates from the areas of design, creative arts, computer science, television and media, business, digital marketing, business analytics, and data science.
Candidates with significant design, digital media, or business analytics experience, in addition to an elementary honors degree in another discipline area, may also be considered for entry.
Applicants must have a Bachelor’s degree in a design / digital related subject / module.
In case applicants do not have the above requirement, they apply through an RPL (recognition of prior learning) process.
Applicants can be called for an interview.
Learn more about our educational offer
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