Certificate IV in Marketing and Communication

Key Points

  • Work permit while you study

  • Campus: Brisbane / Melbourne / Sydney

  • Start dates: Jan, Mar, Apr, Jun, Aug, Oct, Nov

  • Duration: 64 weeks, including scheduled breaks

  • Type: Full Time
  • Hours: Daytime

  • Tuition Fee: From $ 12,000 AUS

Write to us for more information

The marketing industry is dynamic and rapidly evolving and can offer rewarding and exciting opportunities for those looking to play a vital role in any business, combining creativity and strategy to communicate value to consumers.

The program will provide students with a solid foundation in marketing and communications, and will explore how to identify and present digital marketing solutions.

At the end of the qualification, students should have the necessary knowledge to solve marketing and communication problems and develop digital strategies. The 5 Core units of the BSB42415 Certificate IV in Marketing and Communication course are a Prerequisite for the BSB52415 Diploma in Marketing and Communication course.

Start here and build a foundation for success as you increase your knowledge of the marketing industry.

Program results

  • Gain fundamental skills in marketing analysis and problem solving.

  • Gain an understanding and develop a fundamental knowledge of digital marketing and communication.

  • Learn to apply digital marketing and communication solutions to a
    Business environment.

Learning methods

In all of our programs, you will create a schedule that combines 14 hours per week of classroom study and 6 hours per week of online study. The online study component includes exercises, discussion forums, and resources to help with homework and provide foundational learning and academic skills. Classroom study schedules combine the core lesson with basic skills and PASS classes.

You must attend both conferences as each conference covers different content. PASS classes are practical assessment support sessions. In PASS classes, you will meet with your teacher to discuss any questions you may have about the study or the assessments. Foundation Skills sessions help you develop language and other business skills. He will learn to speak and present ideas with confidence. Topics include conducting meetings, writing business emails, negotiating, and making presentations.

Program structure

This unit describes the skills and knowledge required to collect, organize, analyze and present information about the workplace using available systems and sources. This includes identifying research requirements and sources of information, applying the information to a set of facts, evaluating the quality and reliability of the information, and preparing and producing reports.

This unit covers the skills and knowledge required to prepare, deliver, and review a presentation to a target audience.

This unit defines the skills, knowledge, and outcomes necessary to use leadership to promote team cohesion. It includes motivating, advising, training and developing the team and forming the bridge between the organization’s management and the team members.

This unit defines the skills, knowledge and outcomes to integrate digital technologies into common management practice.

This unit describes the skills and knowledge required to work effectively within the converged marketing communications industry.

This unit describes the skills and knowledge required to research, analyze and apply knowledge within the marketing communication industry with due regard to legal and ethical constraints and the convergent digital communication environment.

This unit describes the skills and knowledge necessary to analyze consumer behavior for specific markets and needs.

This unit describes the skills and knowledge necessary to articulate, present and debate ideas in a larger work or life context using creative techniques in order to provoke response, reaction and critical discussion.

This unit describes the skills and knowledge required to create a digital user experience for application in the context of marketing communication.

This unit describes the skills and knowledge required to optimize the impact of digital media for application in the context of marketing communications.

This unit describes the skills and knowledge necessary to plan, implement and manage basic marketing and promotional activities. It is a basic unit that covers general and basic marketing and promotional activities that do not require detailed or complex planning or implementation.

This unit describes the skills and knowledge required to coordinate and review the promotion of an organization’s products and services.

Admission requirements

  • An equivalent to the Australian school certificate from year 10. It would be helpful to have previous knowledge and work experience in a business environment.
  • International students must meet a minimum language requirement of IELTS 5.5 with a minimum band score of 5.0. TOEIC 650 with a minimum reading score of 350. Direct entry is available through ILSC Intermediate 3 and above.
  • Students must be at least 18 years old at the beginning of their studies.

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    Certificate IV in Marketing and Communication