BA (with Honors) in Marketing (Event Management)

Key Points

  • Work permit while you study

  • Post Graduation Work Permit for 12 months

  • Start dates: September – October

  • Duration: 3 years

  • Level 8 qualification

  • Type: Full Time
  • Hours: Daytime
  • Enrollment Rate: From 9,850 / year

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The central focus of the program is on specialized marketing and event management topics. The program also introduces a number of relevant business topics, expanding the field of study to the broader business environment within which the marketing and event management functions are located.

The specific objectives of this program present a unique range of required marketing and event management topics. Students in this program will receive extensive knowledge of the most essential marketing concepts and practices combined with knowledge of all the important areas of event management. Specialized Events Industry Topics provide critical knowledge and understanding of current thinking and practice in a variety of event-related areas. As the course progresses, students learn to apply the various methods and techniques they have studied. They also learn to develop pragmatic solutions to real problems and how to effectively communicate information, ideas, complex problems, and solutions to a variety of audiences.

Career opportunities

Graduates of this stream will have strong business knowledge and competence in an event management context and will be highly employable. They can expect to have a wide range of opportunities and should easily find suitable employment in the broad field of event management in a variety of public and private sector organizations such as central government departments, international hotel groups, incentive travel organizations. and professional conference organizers.

Program structure

The Bachelor (Honors) in Marketing and associated streams are taught primarily through lectures and tutorials, with students taking responsibility for a significant amount of study outside of schools. scheduled class contact times. The assessed work may consist of developing a strategic marketing plan, a marketing assessment (perhaps based on a case study), an essay, or extensive research. Most subjects are assessed through a combination of courses and exams.

  • Economic Outlook
  • Basics of TI
  • Marketing Basics
  • Business context and organization
  • Mathematics and statistics to learn to learn
  • Creation of digital content
  • Marketing communications
  • Sales and sales management
  • Marketing research
  • Digital marketing concepts
  • Advanced Economic Outlook
  • Event planning
  • The event environment
  • Consumer behavior
  • Strategic marketing services
  • Marketing
  • Event operations and crowd management
  • Event Marketing
  • Final project

Admission requirements

  • S according to the new scale of common points for the certificate of Completion of 2019, applicants must earn a minimum of 2H5 and 4 O6 / H7, including one language. Subjects must include math, Irish or other language, and English.
  • For international candidates, the foreign equivalent is required. In addition, an officially translated degree will be required.
  • IELTS 6.0, with no less than 6.0 in any component < / span> (or its internationally recognized equivalent).

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