The goal of this program is to equip students with the capabilities to excel in the dynamic and global marketing environment by developing marketing graduates who are innovative in their approach and have the ability to act as catalysts for growth in organizations.
This program reflects the inherent need to develop marketers who have a strategic approach to the marketing function and have the ability to leverage online technologies to connect with current and potential customers.
This program responds to the disruption that has taken place in the discipline of marketing and seeks to develop graduates in marketing who are equipped with the necessary skills for Industry 4.0. Marketing graduates must possess the skills necessary for the dynamic digitized economy.
An optional one-year position will be offered to those students who have successfully completed 120 credits in Year 2 (minimum GPA of 50%). The position will provide students with the opportunity to gain valuable practical experience in the marketing sector.