BSc in Marketing, Innovation and Technology

Key Points

  • Work permit while you study

  • Post Graduation Work Permit for 12 months

  • Start dates: September

  • Duration: 4 years
  • Level 8 qualification

  • Type: Full Time
  • Hours: Daytime
  • Enrollment Fee: From € 14,000 / year

Write to us for more information

This course prepares you with a foundation in marketing and cutting edge science and technology knowledge, in response to the growing demand for expertise in all of these areas. As an innovative marketer in the emerging technology industry, you will help design, research and successfully market new products and services.

The Marketing, Innovation and Technology title will teach you how to close the phase between the invention of a technology and its appearance on the market, sometimes called the “innovation gap”. You will develop a business perspective, served by knowledge of web design, industrial design, and communications, and an understanding of the processes involved in developing new products. You will be introduced to a variety of technologies including ICT, social media, emerging life sciences, and biotechnology.

Program description

The Bachelor’s Degree in Marketing, Innovation and Technology prepares you for a career in marketing high-tech products and services. You will learn to anticipate and respond to consumer needs, and to develop and market new innovations in a way that makes sense in today’s market.

By the end of your four years, you will have won:

  • A thorough understanding of marketing techniques.
  • A fundamental foundation in science and technology.
  • Knowledge of web design, communications and industrial design.
  • An entrepreneurial look.
  • Understanding of the processes involved in developing new products.

You will learn through lectures, case studies, research projects and the vast knowledge of visiting professionals.

You will also undertake a one-year INTRA internship in your third year, giving you a unique opportunity to experience the relevance of your study to the real business world.

Career options

Career areas

  • Biotechnology
  • Health care
  • High-tech manufacturing companies
  • Pharmaceuticals
  • Software and IT
  • Technology
  • Telecommunications

Upon completion of the degree, you will find opportunities in industries such as technology, healthcare, pharmaceuticals, biotechnology, software / IT, and telecommunications.

Your interdisciplinary skills will allow you to become a member of the Irish Computer Society. You can also take the entrance exam to the Irish Marketing Institute.

Program structure

  • Introduction to Microeconomics
  • Introduction to macroeconomics
  • Introduction to marketing
  • Marketing of high-tech products and innovations
  • Market feasibility research
  • Business analysis 1
  • Modern technology 2: Elect. & amp; Comms.
  • Company 101
  • Critical thinking for business
  • Business 101
  • Management accounting for decision making
  • Financial accounting for decision making
  • The biotech industry
  • Data analysis for marketing applications
  • Information and communication systems technologies
  • Organizational psychology
  • New product development AND innovation studies
  • International market
  • The changing consumer
  • Digital advertising
  • Sales strategies
  • Channel Distribution and Management.
  • Digital world
  • High-tech entrepreneurship
  • Marketing planning and management
  • Information technology in society
  • Innovation, marketing and new technologies. Forecasts
  • Marketing communications
  • Business strategy
  • Project management
  • Advanced operational modeling for enterprises


  • Business Summer School
  • Uaneen non-contributory module

Admission requirements

  • As a general requirement, a Bachelor’s Degree / Baccalaureate Diploma / General Baccalaureate / Professional Degree from a recognized university with, minimum, is required a subject in mathematics.
  • For international candidates, the foreign equivalent is required. In addition, an officially translated degree will be required.
  • IELTS 6.5, with no less than 6.0 in any component (or its internationally recognized equivalent).

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