This course prepares you with a foundation in marketing and cutting edge science and technology knowledge, in response to the growing demand for expertise in all of these areas. As an innovative marketer in the emerging technology industry, you will help design, research and successfully market new products and services.
The Marketing, Innovation and Technology title will teach you how to close the phase between the invention of a technology and its appearance on the market, sometimes called the “innovation gap”. You will develop a business perspective, served by knowledge of web design, industrial design, and communications, and an understanding of the processes involved in developing new products. You will be introduced to a variety of technologies including ICT, social media, emerging life sciences, and biotechnology.