Diploma in Marketing and Hotel Sales Co-op

Key Points

  • Work permit while you study

  • Labor practices included

  • Campus: Toronto / Vancouver

  • Start dates: Jan, Feb, Mar, Apr, May, Jun, Jul, Aug, Sept, Oct, Nov, Dec

  • Type: Full Time

  • Duration: 48 weeks , including scheduled breaks

  • Hours: Daytime

  • Tuition Fee: Starting at $ 10,575 CAD

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Greystone College’s Cooperative Diploma in Hotel Sales and Marketing program provides you with the skills necessary to achieve your goals through topics such as: market segmentation, market research, advertising, public relations, pricing, and revenue maximization.

Students gain industry knowledge through an internationally recognized hospitality program and gain valuable Canadian work experience during the cooperative work period. Students will be prepared for a variety of positions in the hospitality industry, such as a hotel marketing assistant, sales associate, public relations coordinator, and more.

Program results

  • Prepare for a variety of positions in the hospitality industry through topics such as market segmentation, market research, advertising, public relations, pricing, and revenue maximization.

  • Earn additional certifications from the internationally recognized American Hotel and Lodging Educational Institute (AHLEI)

  • The instructors are highly qualified industry professionals with current experience in the hospitality field.

  • Strengthen your resume with Canadian work experience by taking the cooperative program option.

Learning methods

Students taking the day program will follow the same course schedule from 9:00 am to 2:30 pm during all parts of study. During the first 24 weeks of the program, students will also take the Job Placement Skills Course (Part 1 and 2) during the afternoon block 2: 45-4: 00 PM to prepare for their cooperative. After completing the final course, students will begin their cooperative work practices.

Students taking the Evening Program will begin their program with a 2-week Job Search Preparation Course prior to taking their first 6-week course. After each 6-week course, students take a 2-week break before starting their next course.

Co-op experience

This work experience is an integral part of the Co-op program. Students will apply theories learned in class in real world work settings.
The program’s orientation and pre-placement classes will prepare you to find a suitable cooperative work experience. During your work experience period, you will receive the support and guidance of a dedicated cooperative coordinator.

Program structure

Get an introduction to the organization and structure of hotels, restaurants, clubs, cruise ships and casino hotels, from a management perspective. Topics include: business ethics, franchising, management contracts, marketing and sales, and advertising.

Get a comprehensive introduction to hotel accounting concepts and procedures, hotel financial data processing, and the flow of financial information in the accounting cycle that results in the production of financial statements.

Learn to develop effective supervisory and management skills that are essential for success in the industry. Topics include how to recruit, select, and train; increase productivity; control labor costs; communicate effectively; manage conflicts and changes; and use time management techniques.

Hospitality is an industry of people, and this course shows how to manage the important human resources that provide services within a hospitality operation. Students will analyze contemporary issues and practices, as well as labor laws that impact the way people are managed.

In this course you will learn about the different income management tools available, as well as their uses. Students will also go over the different vital issues to consider before implementing revenue management tactics, and the consequences or benefits that subsequent use of revenue management may entail.

The course is divided into 2 sections: Work Practice Skills (WPS) 1 and 2.

WPS 1 acts as an introduction to everything you need to know about living and working in Canada and assists students in the process of applying for a Social Security Number (SIN) . It also prepares students for the workplace, helping them apply for jobs and making sure their resumes and cover letters meet industry standards.

WPS 2 prepares students for their cooperative work experience and develops their networking skills.

During cooperative work placement, students will practice their skills at a local workplace in a position related to the specific goals of their program. Students will be required to complete work assignments assigned by the employer. Additionally, students are required to provide regular (monthly) feedback on their Greystone College placement experience, using prescribed reporting forms.

Admission requirements

  • Students who are interested in attending Greystone College must have a high school diploma, GED, or mature student status. For international students, a Bachelor’s degree taken in the country of origin will be necessary (for international students). The degree and grades must be officially translated into English.
  • All applicants whose first language is not English must demonstrate an intermediate level of English 4 with Greystone College’s online written and oral test.
  • All students must have their own device (tablet / phone / laptop) to access course materials through our Learning Management System (LMS).

Online written and oral test is exempt if TOEFL iBT 65, IELTS 5.5 or ILSC I4 is taken.
If an applicant does not meet the minimum requirements, neither the institution nor the student can waive him.

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