Bachelor of Arts in Business Communication

Key Points

  • Work permit while you study

  • Post Graduation Work Permit for 3 years

  • Start dates: January, April, July, October.

  • Duration: 4 years
  • Level 7 qualification

  • Type: Full Time
  • Hours: Daytime
  • Tuition Fee: From 13,020 CAD / year

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The Bachelor of Arts in Business Communication is an interdisciplinary program that will develop knowledge of media, cultural studies, and business along with theoretical and practical skills. The communication methods learned and the media training to be acquired are relevant to careers in professional writing, journalism, public relations, communications, and advertising.

Program results

  • Learn to evaluate and integrate all types of business communication.
  • Demonstrate research techniques and methodologies.
  • Create ethical and legally sound content for a variety of markets.
  • Integrate media and content to persuasively communicate with specific audiences.
  • Apply communication methods to business problems and contexts

Learning methods

The BA program focuses on many different forms of media. There is a strong focus on how media and communications work in the contemporary business world.

  • Lectures and class discussions.
  • Study academic literature.
  • Analysis of case studies.
  • Practical team tasks.

Program structure

Level 1 courses are your entry to the BA program. They establish basic college research and writing skills while introducing you to the knowledge required for each program. The instructors of these courses know that they are your entry point and they work hard on all the basics to ensure that you successfully complete your degree.

  • ANTH 102 – Introduction to Anthropology. Human societies and cultures are complex networks of symbolic relationships. This course explores how human beings use language, economic and political organization, family and kinship, and belief and ritual systems in the context of social change. Students will come to understand how symbols work in human relationships.
  • The company is one of the fundamental units of society. Students will study different forms of business organization, primary organizational structures, different operational divisions, business processes, how companies, businesses and businesses are financed. risks, corporate responsibilities with shareholders and employees. They will also examine typical business functions and the role of managers in production, marketing, human resources, accounting, and finance in a Canadian context, including a consideration of Canadian business law and ethics.
  • COMM 102 – Media and society. Contemporary culture is developed and transmitted through mass communication. This course is an overview of the role of mass communication in society, with a discussion of media institutions, theories, practices, professional fields, and the effects on society, groups, and individuals. Students will learn to observe and critique the impact of mass communications on society.
  • ENGL 100 – Academic writing. To be successful in an academic setting, students must be able to communicate effectively in writing. Students will learn to apply principles of rhetoric and critical thinking to readings drawn from a variety of academic disciplines. They will learn to read carefully and analyze different types of essays (eg, narrative, expository, cause and effect, compare and contrast, persuasive) in terms of how each of them best engages different types of audiences and contexts. They will develop strong writing skills through a recursive approach that employs pre-writing, writing, proofreading, editing, and proofreading. Practice with essential research strategies will complete the course. This is an intensive writing course and must be taken within the student’s first 24 credit hours of study.
  • ENGL 105 – Contemporary literature: drama and narrative. Literature is a window to human reality through imagination. This course is an introduction to contemporary drama and novels, including scripts and works by Canadian authors. Students will learn to interpret a variety of plays in terms of theme, plot, character, and context. This is an intensive writing course.
  • MATH 101 – Fundamental Mathematics. Students will learn methods, procedures, and applications of business mathematics, including the mathematics of marketing, simple interest, and compound interest. Applications include discounts and surcharges, cost-volume-benefit, short- and long-term loans, credit card debt, savings and payment plan annuities, mortgages, bonds, and investment decisions. Must be taken within a student’s first 24 credit hours of study.
  • PHIL 102 – Moral philosophy. Every decision has an ethical and moral component. This course explores outstanding theoretical approaches to ethics that attempt to answer questions about the morality of human behavior. Students will develop critical analytical skills that will allow them to identify different applications of ethics and cultural sources of morality.
  • PSYC 104 – Introduction to psychology: development, personality, social and clinical. Students are introduced to the theories, problems and problems of psychology. They explore life-long development, personality theory, social psychology, motivation and work, psychopathology and therapy, and stress and health. The historical foundations of psychology and the research methods and data analysis procedures used in psychology are examined. Both PSYC103 and PSYC104 are prerequisites for all second-year psychology courses; however, the students can take them in any order or at the same time.
  • Electives. Level 1 students must take a Science 100 or 200 elective course. Level 1 students must also take ONE elective from the Level 1 or Level 2 group of electives. < / li>

Our Level 2 courses are more advanced than the level of study during Level 1. Expect the most rigorous standards and the most intense work. These courses are taken concurrently with your Level 3 courses.

  • BUSI 201 – Business environment. Businesses operate in social contexts that include many interests. This course introduces students to the marketplace and the many forces and interest groups that influence the outcome of business or organizational activity. These include government policies, globalization, and ecological issues. Students will learn to assess stakeholder interests and identify ethical issues.
  • COMM 200 – Communications Theory. There are many perspectives on the nature of communication and how it works in human groups and organizations. This course is a review of contemporary social, scientific, and humanistic theories of mediated communication. Students will learn various theories of communication and its relationship to society.
  • COMM 203 – Information Gathering. The information used to develop communication materials comes from many sources. Students will research and evaluate information from paper and electronic records, databases, and interviews. The course examines issues related to how information is collected, stored, retrieved, and disseminated. Students will engage in creative and critical thinking when finding and evaluating information.
  • COMM 205 – Writing for the media. Writing for the media requires sensitivity to the needs of specific media, including style, timing, and verification. This course introduces students to the process and practice of writing for various media channels. Discussion of rights and responsibilities of the public communicator. Students will develop sample materials for a variety of media forms.
  • COMM 207 – Visual communications in the media. Images are one of the basic components of human communication. This course explores the theory and application of visual communication in newspapers, magazines, videos, advertising, and public relations. Students will develop a critical appreciation for the impact of visual images on communicating messages.
  • MRKT 201 – Marketing Management. Marketing is one of the foundations of all companies. Students will learn the fundamentals of marketing and explore the relationships between businesses, their customers, and their competition. They will examine concepts that are integral to the field of marketing, including the marketing environment, customer behavior, market research, product analysis, distribution, pricing and promotion strategies. They will apply these concepts to solve marketing problems.
  • ORGB 201 – Organizational Behavior. Organizations have different characteristics based on their culture, composition and history. Students will learn how the behavior of individuals and groups in work settings affects the performance and dynamics of organizational relationships. Topics will include individual attributes, motivational theories and strategies, group dynamics, and change management. Diversity, cross-cultural issues and ethical conduct in organizations will also be examined.
  • MATH 200 – Statistics. Students will learn statistical concepts, methods, and procedures used in business, including descriptive statistics: graphical and numerical presentations, probability theory, sampling, estimation, proof of hypothesis and linear regression. The use of statistical software applications will be part of the course. Students are expected to know, or acquire on their own, basic Excel skills.
  • Electives. BA Level 2 students must also take ONE elective from the Level 1 and Level 2 group of electives.

Level 3 courses develop your basic skills and understanding of business. Taught by instructors who are both experts in their fields and experienced professionals, you will acquire the knowledge necessary to become an excellent practitioner in the field of media and communications.

  • COMM 304 – Social networks. Social networks are emerging as a powerful and ubiquitous means of communication. The course will evaluate developments in social media within existing communication theories and practical applications. Emphasis will be placed on the impacts of social media on journalism, politics and identity, community and business contexts. Students will critically analyze blogs, twitter, content communities, social media sites, and other social media tools.
  • COMM 308 – Legal and ethical issues in the media. The media operate within the legal frameworks that control the flow of information. This course explores media law in relation to ethical, political, and economic consequences. Students will examine issues of ownership and access to information, freedom of expression, pornography, privacy, defamation, copyright, journalistic privilege, publicity, access to public records. Students will develop critical analysis skills related to the legal implications of information flow.
  • COMM 310 – Technical writing and business communications. Many organizations require highly technical communication. This course explores the theory and practice of technical writing in a corporate context. Topics include articulation of specifications, technical documents and manuals, communication policies and procedures, corporate communication standards, signage, and internal communication protocols. Students will develop the skills of organization and concise communication of technical commercial information, as well as negotiate the specifications of the communication project.
  • COMM 312 – Professional Communications – Written and Oral. Communication is a leadership skill. With an emphasis on interpersonal relationships, team building, and leadership, students will learn to develop, manage, and deliver complex communication products designed for diverse audiences and contexts. They will become familiar with the theories, principles and practices to design, develop and deliver individual and collaborative projects. Course work will include researching and writing correspondence, reports, proposals, project plans, social media communications, and technical descriptions, as well as preparing and delivering oral presentations.
  • POLI 301 – Media and government. Governments depend on the media for the development and implementation of public policies. This course explores the roles of the media in informing and evaluating the functioning of legislative and administrative bodies. It also looks at government roles in regulating and monitoring media practices. Students will come to understand how the media and government depend on each other.
  • PUBR 300 – Public Relations in Practice and Theory. Public relations is an important component of organizational life. This course examines theories, processes, and techniques involved in planning and implementing programs designed to influence public opinion and behavior through socially responsible performance and mutually satisfying communication. Students will apply the basic principles of public relations through case studies.
  • RSCH 300 – Research Methodology. An examination of research methodologies that include the attributes of a good research topic, critical reviews of the literature, formulation of the research design, primary data versus secondary, research ethics and writing and presentation of results.
  • Electives. BA Level 3 students must also take THREE electives from the Level 3 and Level 4 group of electives.

Level 4 courses are the final step in your program. They provide the opportunity to integrate and refine your knowledge. You will complete your program together with your research project. This allows you to put your energies into a project of your choice that highlights the depth of your education.

  • COMM 410 – Communication strategy. Communications are a key part of social, organizational and personal change. In this course, students will identify a collective change goal, such as environmental issues, government laws, community action, or business operations, and use semiotic theory to develop a communications plan to manage social or organizational change in the context of the issues. stakeholders and social responsibility.
  • WMO 497 – Capstone Communications 1. Communications professionals must conduct effective investigation on behalf of an organization. Students will delineate and investigate the media and communications components of a meaningful project or program related to organizational strategy. This will be a team exercise and will not produce a comprehensive report on the current status of business matters relevant to the project or program. The teams will produce and present a professional quality investigation report. This course is typically completed in a student’s penultimate trimester.
  • COMM 498 – Capstone Communications 2. Proposals are the foundation of organizational development, from business plans to operational plans to sales. To demonstrate program competence, students will develop and submit a proposal for a meaningful project or program in an area related to new or existing business communications, including relevant operating plans and budgets. This course is normally completed in a student’s last trimester.
  • Electives. BA Level 4 students must also take SEVEN electives from the Level 3 and Level 4 group of electives, TWO of which must be 400 level communication courses. < / li>

Focus area

UCW closely follows career trends in the industry and develops course approaches that reflect the best professional standards in specific fields. Currently, we offer the following focus in the Business Communication degree:

Communications management

One of the fastest growing fields in communications is communications management. By taking selected advanced business courses and applying them to communications projects, this approach provides the training for those hoping to manage complex communications projects and departments in industry.

To complete the Communications Management approach, in addition to the required core courses, you must take:

  • Electronic commerce
  • Advertising
  • Head of Operations
  • Persuasive Presentations
  • Project management

Admission requirements

  • Canadian High School Diploma (Grade 12) or equivalent with a GPA of C or better (2.0 on a 4.33 scale) or Twenty-one (21) years of age or older and out of high school for at least two years.
  • Academic IELTS: 6.5 or better with a minimum of 6.0 in the writing band, or equivalent (for students whose first language is not English.

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