The BA program focuses on many different forms of media. There is a strong focus on how media and communications work in the contemporary business world.
- Lectures and class discussions.
- Study academic literature.
- Analysis of case studies.
- Practical team tasks.
UCW closely follows career trends in the industry and develops course approaches that reflect the best professional standards in specific fields. Currently, we offer the following focus in the Business Communication degree:
One of the fastest growing fields in communications is communications management. By taking selected advanced business courses and applying them to communications projects, this approach provides the training for those hoping to manage complex communications projects and departments in industry.
To complete the Communications Management approach, in addition to the required core courses, you must take:
- Electronic commerce
- Head of Operations
- Persuasive Presentations
- Project management