BA in International Sports and Event Management

Key Points

  • Work permit while you study

  • Post Graduation Work Permit for 24 months

  • Start dates: September / March

  • Duration: 2 years

  • Level 9 qualification

  • Type: Full Time

  • Hours: Daytime
  • Enrollment Fee: From € 13,188 / year

Write to us for more information


Sporting events and big ones can affect you emotionally. The sports and events sector is booming. Business is international today, and the sports and events industry is no exception. The International Sport & amp; Event Management prepares you for these demands with a globally oriented interdisciplinary education.

At the European University of Applied Sciences (EU), we educate our students from day one to become managers in the areas of Sports, Events and Marketing Management. You can expect special highlights such as seminars and projects with business partners, sports, and academia. Furthermore, this master’s program can be easily combined with a second job, as our lectures take place between Wednesday afternoon and Saturday evening.

Our university focuses on your development. That is why we teach in small learning groups and in a friendly and personal environment. You will be taught by renowned teachers with experience in sports and event management. You will study in a central campus, equipped with the latest technology and known for its international and English-speaking character.

At the University of Europe for Applied Sciences (EU), you even have the possibility to actively shape your studies and your career path. Depending on your personal career goals, you will select your own specializations and choose from a variety of interdisciplinary subjects. Special executive training and a certificate optimally qualify you for future leadership assignments. The programs taught at our university also include hands-on projects with top business partners and optional excursions that will perfectly prepare you for the job market of tomorrow.

In addition, you can combine two master’s programs at the University of Europe for Applied Sciences (EU): with no additional semester or only one additional semester, you can complete International Sport & amp; Event Management as part of a double master’s degree.

Work during your study time

We want your studies to fit perfectly into your life. That is why conferences for Master’s students are only held from Wednesday afternoon to Friday and sometimes Saturday night. That is, why is it possible for you to work part-time and study full-time more easily.

However, it is necessary to take into account the preparation and follow-up work, as this is a full-time study course per curriculum.

Courses, projects, semester abroad

The main skills required for sports, event and marketing management are the ability to communicate, think interdisciplinary, and lead a team. Additionally, International Sport Management is geared towards leadership roles in sport, while International Event Management focuses on planning and organizing roles. International Marketing Management complements these two subject areas.

To reinforce the vocational approach, the program was developed in conjunction with experts from Ernst & amp; Young (SCORE – Sports Consulting), with the participation of communication agencies. Therefore, you are equipped with in-depth knowledge and practical experience to launch your career.

In order to prepare you even more for the management tasks of companies that operate globally, an International Experience is integrated into your studies. To complete the International Experience successfully, one can choose from different elements on a modular principle, which could be in the form of a Summer / Winter School, a semester abroad, an internship or a student employee scheme. You will find more information during our informational events.

Career opportunities

From football to fashion, from concerts to trade shows, live events shape the world and are of great economic importance. The master’s program, with its international focus, ideally prepares you for managerial roles in the booming sports and events branches. As a sports and events director, you conceive, organize and evaluate emotional worlds of experiences that excite and move people, and that are also financially successful.

  • Sports management, sporting goods industry
  • Sports rights marketer, player agent, tournament organizer
  • Sports media
  • Ticket market, hotel industry
  • Sports fairs and conventions
  • Fitness studios, soccer academies
  • Sports tourism provider
  • Municipal sports management

The Master of Arts (MA) allows you to complete your Ph.D. studies leading to a doctorate, possibly as a requirement for a teaching or research position at universities and other institutions.

Study in the EU in Germany

We emphasize internationality. That is why we rank among the top 25 in student mobility and international orientation worldwide (U-Multirank 2018). Our many international students come from all over the world to obtain a highly valued German qualification (recognized by the state and ZEvA) which is taught entirely in English.

Germany, known as the land of innovators, is the perfect place to earn your degree. Germany is a particularly safe and livable country with relatively low tuition fees and affordable living costs.

That is why we encourage international students to come here and study with us. You can apply with your national school degree now. We will then review your application and guide you through the process.

Tuition and funding fees

As a private university, we are not funded by the state, but by tuition fees. Therefore, studying at the European University of Applied Sciences (EU) costs more than at a public university. But it’s worth it: EU graduates meet the essential requirements of design majors, and this sets them apart from graduates of many public universities.

All costs are included in the monthly tuition.

No additional costs such as tuition fees, exam fees, bachelor thesis fees or the like will be incurred as long as the course is completed within the standard study period.

The costs of the semester abroad are not included in these fees, since there are substantial differences depending on the country and the university.

Admission requirements

Students must meet the following requirements to qualify for a master’s program:

  • Completion of a German Bachelor, Diploma or Magister
  • Final grade of “Good” (GPA: 2.5), otherwise a letter of recommendation from the previous university
  • Focus on business within your previous studies (alternatively, you can attend preliminary courses)
  • Good English language skills (at least B2 level)
  • Interview in English

Learn more about our educational offer

UE for Applied Sciences

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