Master of Electronic Commerce (Business)

Key Points

  • Work permit while you study

  • Post Graduation Work Permit for 24 months

  • Start dates: September

  • Duration: 1 year

  • Level 9 qualification

  • Type: Full Time
  • Hours: Daytime
  • Enrollment Fee: From € 16,000 / year

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The program focuses on providing students with an in-depth understanding of the prevailing processes and trends in e-commerce and the skills necessary to reach, attract, and retain customers in the digital space . Students will complete a series of modules with a specific focus on e-commerce that include 6-year modules and 2 semester-long modules.

Program description

In recent years, e-commerce has seen continuous growth around the world and in Ireland. The growing popularity of e-commerce and the emergence of data analytics technologies creates new opportunities and challenges for organizations to compete online, develop innovative consumer experiences and processes, and leverage consumer data in meaningful ways.

The Master of E-Commerce is designed for business and IT graduates who wish to advance their careers in the growing ICT industry in Ireland and abroad. The program is designed to develop participants’ knowledge of emerging trends in e-commerce and the ability to leverage digital technologies to create engaging customer experiences online.

Graduates of the program will be equipped with knowledge and practical skills in a range of digital technologies fostered through work on applied and client-based projects in e-commerce and marketing digital.

Career options

Graduates have pursued a variety of careers in the information economy as managers, entrepreneurs, business analysts, digital marketers, and e-commerce technologists.

Graduates have found work with growing Dublin-based multinationals, including Google, Facebook, Linkedin and Adroll. Other graduates are working in specialized e-commerce organizations such as Amazon and eShopworld. Other students have developed their entrepreneurial talents and won awards for their work.

Program structure

  • Innovation and high-tech entrepreneurship
  • Mechanics and authorship of digital marketing
  • E-commerce and digital marketing management
  • Search methods
  • Metrics and data analysis
  • Digital Business
  • Applied web design and development
  • Information risk, security and BUS analysis
  • Practicum – Applied Research

Admission requirements

  • For admission to the M.Sc. in Electronic Commerce (Business) candidates must have an Honors undergraduate degree in a Business discipline or equivalent international qualification OR an Honors degree in a relevant non-business discipline, for example: computer applications, business informatics, social sciences, humanities or equivalent international qualification.
  • For international candidates, the foreign equivalent is required. In addition, an officially translated degree will be required.
  • IELTS 6.5, and 6.5 in writing and speaking. Other sections score 6.0 or higher (or its internationally recognized equivalent).

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Dublin City University

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