In recent years, e-commerce has seen continuous growth around the world and in Ireland. The growing popularity of e-commerce and the emergence of data analytics technologies creates new opportunities and challenges for organizations to compete online, develop innovative consumer experiences and processes, and leverage consumer data in meaningful ways.
The Master of E-Commerce is designed for business and IT graduates who wish to advance their careers in the growing ICT industry in Ireland and abroad. The program is designed to develop participants’ knowledge of emerging trends in e-commerce and the ability to leverage digital technologies to create engaging customer experiences online.
Graduates of the program will be equipped with knowledge and practical skills in a range of digital technologies fostered through work on applied and client-based projects in e-commerce and marketing digital.
Graduates have pursued a variety of careers in the information economy as managers, entrepreneurs, business analysts, digital marketers, and e-commerce technologists.
Graduates have found work with growing Dublin-based multinationals, including Google, Facebook, Linkedin and Adroll. Other graduates are working in specialized e-commerce organizations such as Amazon and eShopworld. Other students have developed their entrepreneurial talents and won awards for their work.