Upon completion of the program, graduates will have attained a critical awareness of business opportunities and challenges capable of designing appropriate strategies for continuing professional development, as well as an acute awareness of requirements that ensure the sustainability and growth of the organization. The program is fundamentally based on the creation of a successful business graduate whose knowledge will inform strategic business decisions, from finance to people management, designed to increase an organization’s productivity, profitability and value and market share. .
Graduates will have the business skills necessary to advance into senior management positions and pursue a leadership career. Graduates will acquire skills and competencies in the dynamic development of leadership and business acumen, as well as business experience, and will learn to effectively integrate strategic decision-making into their organization. The program invites students to critically assess the impact of internationalization and diversity on economic activities and aims to unravel complex theories and practices that ensure self-reflective practice in which students consider social norms and a socially responsible approach to business administration. The program captures the unpredictability and diversity of the business world and simulates this diversity, allowing students to devise approaches both individually and as part of a team.
Overall, the goals and objectives of the program create a critical understanding of core business functions, as well as strategic business management, while enhancing capacity innovative and practical, transversal and practical skills of the students, ensuring the success of graduates in the business environment.
The program’s teaching and learning strategy is designed to allow the student to progress through theoretical and practical concepts in an orderly and logical way. The assessment strategy is planned to ensure the practical application of the basic principles of the module and facilitates feedback, which underpins the overall learning experience.