BSc in Marketing and Media

Key Points

  • Work permit while you study

  • Post Graduation Work Permit for 12 months

  • Start dates: September / March

  • Duration: 3 years

  • Level 8 qualification

  • Type: Full Time
  • Hours: Daytime
  • Enrollment Fee: From € 11,340 / year

Write to us for more information


From blockchain to virtual reality to artificial intelligence, media and marketing managers are helping shape future trends.

To ensure that our students become visionary leaders in these areas, as well as in subjects such as big data, Internet of things, transnational public relations, voice marketing, and programmatic advertising, UE has designed a degree that will provide them with expert knowledge to they will help you stay ahead. from your competitors.

By the time they graduate, our students have the leadership competencies and skills necessary to work internationally. In addition, they will have well-grounded interface skills in business administration / economics, media, communication, and management competence.

  • Practice-oriented work with multimedia tools developed from the first semester
  • Individual support in small groups and in a family environment
  • Optimal career perspectives through detailed modules that can be freely selected
  • Exclusive hands-on projects with media management partners, companies (from medium-sized companies to international corporations) non-profit organizations, agencies
  • Excursions
  • Semester abroad to deepen international skills
  • Renowned lecturers from science and practice.
  • Research options through the current tasks of professors and cooperation partners from practice (e.g. Bachelor thesis projects)
  • High and diversified employability due to a visionary and differentiated curricular concept

All locations have modern technology in the form of radio and television studios, as well as television cameras and electronic reporting equipment.

Our study programs in the EU are free of NC (numerus clausus). We believe that a single subjective rating should not influence your entire life planning. What counts for us is the passion for your future profession, motivation and enthusiasm. That is why we select our applicants for the degree program in Digital Media and Marketing on the basis of the results of an entrance test, regardless of their previous school grades. Our low attrition rate, which is well below the national average, shows that this concept has proven its worth. As a state-accredited university, our students are entitled to BAföG (government studies funding) in both bachelor’s and master’s programs.

Courses, internships, semester abroad

Marketing and media managers must cover a wide range of skills in their future profession. Thus, in addition to the core internal and external marketing and communication disciplines, the bachelor’s program teaches a broad spectrum of economic knowledge from the fields of business administration and media economics, micro and macroeconomics, accounting , the basics of statistics and business law. Students also learn methods of market research, writing press releases and creating usable content in media, from videos and photos to text and audio, as well as the corresponding management of content management systems.

In addition, students prepare for a managerial position; This includes lectures in the fields of business management, strategic planning, project management, and crisis communication, but also mediation techniques. In addition, students are trained so that they can accompany the digital transformation.

As virtual concepts are becoming more important in many industries, the latest virtual possibilities in the Virtual Reality study course allow students to design and carry out projects for content related to media and marketing.

Semester abroad

A semester abroad is an integral part of the fourth semester of studies. Thanks to our extensive network of universities with more than 40 partner universities, we offer students from all five continents the opportunity to spend a semester abroad. Within Europe, it is possible to participate in Erasmus +, with which students can obtain a monthly scholarship during their studies abroad.

Specialization and degree

In in-depth studies (the last two semesters), students independently choose the majors they tackle until graduation. These modules range from Entrepreneurship courses (creation of new companies) to Customer Relationship Management (CRM) and Moderation on Radio and TV.

According to the comprehensive contents of the course, graduates are offered a wide range of career opportunities when they begin their careers. Our courses of study are FIBAA accredited and therefore state recognized – graduates are awarded a Bachelor of Science (B.Sc.) upon completion of their studies.

Excursions and practical projects

Unlike public universities, we place special emphasis on teaching all of our courses with a practical orientation. That is why both the Communications Management course parts and the Media Management course include various hands-on projects. All of our locations are equipped with the latest technology and offer students free access to the campus virtual reality lab, radio and television studio, and social media war room during their studies.

A variety of excursions, from visits to local companies, editorial offices, television stations and news agencies to joint trips to destinations abroad, are also part of the study program.

Last but not least, in addition to the regular interdisciplinary workshops for students, our locations offer many different events, from readings to informational events, exhibitions, and vernissages.

Career opportunities

After graduation, the program qualifies participants for a variety of career pursuits in business, media, and marketing, corporate communications and public relations, as well as publishing and non-profit organizations. (NGO).

Equally suitable career fields are market research, film production, and public affairs. His knowledge of business management also qualifies him above average for managerial positions.

Graduates can enter the following career fields:

  • Brand manager
  • Content manager
  • Content Producer
  • Community Manager
  • Crossmedia manager
  • Lobbyist
  • Head of internal communication
  • Marketing and communication manager
  • Innovation Manager
  • Head of international communication
  • Communication consultant
  • Head of corporate communication
  • Marketing Manager
  • Media planner
  • Media manager
  • Online Marketing Manager
  • Public Relations Manager
  • Press spokesperson
  • Production manager: text, audio, movie clip
  • Influencer Marketing Project Manager
  • Manager of multimedia projects and social networks
  • Social Media Manager
  • Newly created entrepreneur or founder of an agency
  • Publications Manager

Study in the EU in Germany

We emphasize internationality. That is why we rank among the top 25 in student mobility and international orientation worldwide (U-Multirank 2018). Our many international students come from all over the world to obtain a highly valued German qualification (recognized by the state and ZEvA) which is taught entirely in English.

Germany, known as the land of innovators, is the perfect place to earn your degree. Germany is a particularly safe and livable country with relatively low tuition fees and affordable living costs.

That is why we encourage international students to come here and study with us. You can apply with your national school degree now. We will then review your application and guide you through the process.

Tuition and funding fees

As a private university, we are not funded by the state, but by tuition fees. Therefore, studying at the European University of Applied Sciences (EU) costs more than at a public university. But it’s worth it: EU graduates meet the essential requirements of design majors, and this sets them apart from graduates of many public universities.

All costs are included in the monthly tuition.

No additional costs such as tuition fees, exam fees, bachelor thesis fees or the like will be incurred as long as the course is completed within the standard study period.

The costs of the semester abroad are not included in these fees, since there are substantial differences depending on the country and the university.

Admission requirements

Students must meet the following requirements to qualify for a bachelor’s program:

  • High school diploma or equivalent occupational diploma, incl. experience
  • Entrance exam
  • Personal interview
  • IELTS: overall band score of 5.5

There is no limit to the number of students that can be admitted (numerus clausus).

Learn more about our educational offer

UE for Applied Sciences

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