BA (with Honors) in Business (Marketing)

Key Points

  • Work permit while you study

  • Post Graduation Work Permit for 12 months

  • Starting dates: February, June, September and November

  • Duration: 3 years

  • Level 8 qualification

  • Type: Full Time
  • Hours: Daytime
  • Enrollment Fee: From € 9,000 / year

Write to us for more information


The BA (Hons) Business (Marketing) course at our Berlin campus will teach you how to provide value to organizations by analyzing real-world business problems and offering creative marketing solutions, all taught by experienced faculty with a combination of research and professional backgrounds. who are willing to share their extensive experience with you.

In the course, you will develop your understanding of the theoretical and practical aspects of a variety of key marketing functions, including an awareness of the cultural, social, economic and ethical professional environment in which marketers must now operate. The course will also teach you the importance of digital techniques and social media marketing in today’s highly competitive marketing environment. Additional course modules covering business areas such as operational planning, finance, and management theory mean that you will graduate with transferable skills for a flexible career perspective after graduation.

Professional options

We design our Bachelor of Business course with your career goals in mind. To provide you with the opportunity to enter a wide range of possible careers after graduation, this course covers vital business topics such as managing an international team and analyzing marketing principles. As a graduate, you will have gained knowledge of:

  • Methods to solve problems quickly and efficiently.
  • Business functions in today’s internationally focused business environment
  • Where to focus your career planning and what steps to take after graduation to reach your goals
  • Fundamental concepts of modern marketing
  • Essential Principles of Finance

Your business degree prepares you for any number of possible career paths after graduation. As a graduate of our Berlin campus, you will also have the opportunity to apply for an 18-month post-study residence permit to work in Germany.

If you pursue additional training or complete an additional degree course, you can enter roles that include:

  • Business Development Executive
  • Business modeling and analysis consultant
  • Human Resources Manager
  • Business Manager
  • Retail Manager
  • Operations manager
  • Marketing Executive
  • Brand manager
  • Project manager
  • Communications consultant
  • Digital Marketing Specialist

Program structure

Through a deep dive into strategic management concepts and exploration of key business pillars like marketing and finance, you will gain skills to thrive in your career of choice.


Before submitting your bachelor’s degree in business, we will need you to complete 360 credits. It consists of 17 modules, studied in the following order:

  • Develop personal and managerial skills
  • Understanding the business environment
  • Marketing Principles
  • Introduction to finance
  • People in organizations
  • Management Information Systems
  • Management across cultures
  • Business processes
  • Business and entrepreneurship
  • Business analysis
  • Manage knowledge
  • Manage change in organizations
  • Contemporary management problems
  • Strategic management
  • Handling oneself and others
  • International administration
  • Research and dissertation methods


The way we assess our students gives you the opportunity to demonstrate your strengths in a number of ways. That’s why we choose a variety of methods to track your progress. These include:

  • Assignments
  • Essays
  • Presentations
  • Case studies
  • Work portfolios
  • Exams

Admission requirements

To be eligible to study this degree, we need to see that you have:

  • Two GCE A-Level or equivalent subjects, plus grade C or higher approvals in three GCSE or equivalent subjects; O
  • Completed a recognized access program or equivalent

We also usually ask you for a personal statement showing your motivations for studying the course. We may also want references and evidence of relevant work experience.

Mastery of English

  • IELTS 6.0 (not less than 5.5 in any element); o TOEFL iBT 60-78; or equivalent
  • Alternatively, evidence that you have previously studied in English; A letter can be accepted to demonstrate that the medium of instruction was in English.

We also offer an internal English test for applicants who are unable to provide an English proficiency letter. Please contact for more information.

Learn more about our educational offer

Arden University Berlin

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