MSc in Marketing Practice

Key Points

  • Work permit while you study

  • Post Graduation Work Permit for 24 months

  • Start dates: September

  • Duration: 1 year

  • Level 9 qualification

  • Type: Full Time
  • Hours: Daytime
  • Enrollment Fee: From € 10,000 / year

Write to us for more information


Our one-year full-time or two-year part-time Master of Science in Marketing Practice will build on knowledge and skills learned at the undergraduate level. You will provide crucial experience through an industry position and develop your strategic marketing instincts and creative skills, enhancing your professional experience and personal development.

With a focus on digital marketing and analytics, the in-depth knowledge and hands-on experience you’ll gain from the program’s small classes and hands-on projects will allow you to take on a variety of specialized roles in the marketing departments of major national companies. and international companies.

Your increased responsibility may lead you to key roles in international sales and marketing, customer relations, product development, brand promotion, and strategic marketing.

Program structure

Semester 1:

  • Search methods
  • Management of the innovation process
  • Academic writing
  • Digital advertising
  • Boost marketing in SMEs

Semester 2:

  • Sales management
  • Applied strategic business planning
  • Data analysis
  • Dissertation
  • Job position

Career opportunities

Possible jobs:

  • Strategic Marketing
  • International sales and marketing
  • Customer relations
  • Product development
  • Market researcher
  • Digital / online marketing
  • Brand promotion

Admission requirements

Level 8 Bachelor of Business or equivalent, second class honors (2.2). Applicants must have a minimum of 30 credits in marketing or marketing related modules. If you do not have an honors degree, but have relevant experience, you may also be eligible to apply through the Recognition of Prior Learning (RPL).

Learn more about our educational offer

Letterkenny Institute of Technology

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