MSc in Marketing

Key Points

  • Work permit while you study

  • Post Graduation Work Permit for 24 months

  • Start dates: September

  • Duration: 1 year

  • Level 9 qualification

  • Type: Full Time
  • Hours: Daytime
  • Enrollment Fee: From 13,500 € / year

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This postgraduate course is specifically aimed at non-business graduates who wish to develop and focus their career path in the business domain, where marketing principles are recognized as drivers of business success.

The program is designed as a conversion intensive learning experience for non-commercial graduates. Due to their excellent reputation, our participants come from a wide range of universities in Ireland and abroad. All have found the breadth, depth, and rigor of this program to be both stimulating and challenging. Consequently, it has benefited them enormously in the development of their careers in marketing.

Career opportunities are excellent for graduates of the Master of Marketing. Graduates are employed at international companies such as Microsoft, Google, Linkedin, and Facebook in marketing positions. The local marketing and media industry hires graduates to work as account managers and account executives, brand managers, and customer analysts at companies like Cybercom, Danone, and the graduates have been accepted into highly sought-after graduate programs like Jameson. Graduate, Program, Enterprise Ireland’s graduate program and IBEC’s European orientation program.

Program structure

All the fundamental commercial modules will be studied such as:

  • Administration
  • Marketing
  • Finance
  • Marketing communications.

Specialized marketing modules that will require you to exercise your analytical and decision-making skills through case study-based learning. The modules are focused on:

  • Marketing metrics
  • Strategic management
  • Marketing online.

In addition, you will do an in-depth study of two areas of marketing; these are selected from the current set of options:

  • Business-to-business marketing
  • Sales Management
  • International market
  • Marketing services
  • Communications and Society

A defining characteristic of the MSc Marketing learning experience is the completion of a primary research thesis. The student, after an immersion in research methods in the first semester, embarks on a meaningful learning journey culminating in the completion of a master’s dissertation, exploring contemporary issues in marketing theory and practice. The student receives the support of an academic supervisor throughout the research process.

Admission requirements

  • Grading scale.
  • Grade / End date (in both original and translated language). A minimum second-class honors bachelor’s degree (grade 2.2 or higher) in a discipline other than business or marketing, or equivalent. Selection can be made by interview.
  • English Proficiency Test / Exam Date: If English is not your first language, you will need to provide evidence of your English proficiency as detailed on our website. Applicants for this program must have a minimum proficiency in English IELTS (academic version) of 6.5 overall (or equivalent) with at least a 6 in each component.
  • Updated resume.
  • Statement of purpose supporting your request for this course.

Learn more about our educational offer

Ireland
Technological University Dublin -TU Dublin

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    2021-07-21T20:15:47+01:00