BA (with Honors) in Business Studies (Marketing)

Key Points

  • Work permit while you study

  • Post Graduation Work Permit for 12 months

  • Start dates: February / September

  • Duration: 3 years

  • Level 8 qualification

  • Type: Full Time
  • Hours: Daytime
  • Enrollment Fee: From 12,000 € / year

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The purpose of the Business Studies (Marketing) program is to allow students to tailor their studies to reflect their future career interests and ambitions in marketing through a wide range of business modules. and marketing.

  • Students will develop their skills and experience in marketing while having a solid understanding of all key business areas. < / li>
  • Students will gain a key understanding of business disciplines, teamwork, and specialized marketing practices, perfectly positioning them to be a dynamic player as a team in any business environment.
  • The option to specialize in your studies demonstrates clear goal setting and determination to potential employers, making you a very attractive candidate for a variety of graduate positions.
  • A flexible learning approach offers students the option of choosing their own study path, combining core modules in both Marketing and Business Studies .
  • You will receive lessons from experienced professionals from a wide range of industries.

Career progression

Marketing is essential for all business activities, whether in a large multinational or a small local company. The purpose of any business is to satisfy the needs and wants of consumers and to make a profit. A qualification in marketing can open the doors to a series of exciting and challenging careers.

These include, but are not limited to, advertising, public relations, sales management, market research, retail, product and branding design and development.

Program structure

  • Microeconomics
  • Quantitative analysis for companies
  • Effective learning and development
  • Business Administration
  • Financial Accounting (linear)
  • Macroeconomic
  • Legal aspects of the business
  • Information technology skills
  • Head of Operations
  • Accounting information for managers
  • Organizational behavior
  • Marketing
  • Professional development
  • Digital advertising
  • Business and Innovation
  • Business Information Systems
  • Human resource management
  • Strategic management 1
  • Financial management
  • Business plan (linear)
  • International business environment
  • Sales management
  • International market
  • Consumer behavior
  • Brand management
  • Integrated Marketing Communications

Admission requirements

  • Applicants will require a bachelor’s degree officially translated into English.
  • For international candidates, the foreign equivalent is required. In addition, an officially translated degree will be required.
  • If English is not your mother tongue, you must show that your level of English is at an adequate level, that is, a minimum of 6.0 IELTS or equivalent.

Learn more about our educational offer

Ireland
Griffith College Dublin

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    2021-07-21T19:44:55+01:00