Master in Digital Marketing

Key Points

  • Work permit while you study

  • Post Graduation Work Permit for 24 months

  • Start dates: September

  • Duration: 1 year

  • Level 9 qualification

  • Type: Full Time
  • Hours: Daytime
  • Enrollment Fee: From € 16,000 / year

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Marketing has been dominated in recent years by a shift to digital. Social media, mobile technologies, big data and data analytics, cloud computing, and the Internet of Things are changing the way marketing is designed and executed.

The Master in Digital Marketing is designed to help participants understand how digital technologies can be exploited to optimize buyer awareness, sentiment and intent.

Graduates of the Master of Digital Marketing will have highly developed competencies in data-driven decision-making and communication for marketing using social media, online advertising and other digital technologies and mobile.

Program description

Dublin City University has built a reputation as the Business University of Ireland, through its strong and active links with academic, research and industry partners, both at home and abroad.

Our strong relationships with the industry have allowed us to instill an entrepreneurial culture in our graduate courses, resulting in the reputation of DCU Business School as the most innovative business school in Ireland. The quality of our teaching, small class sizes, and high levels of industry participation set us apart.

We offer a unique learning environment where students are encouraged to develop their creativity and skills as innovators.

In addition to being recognized by AACSB, the world’s oldest and most prestigious accreditation body for business schools, DCU Business School is also ranked in the top 90 European business schools by influencer Financial Times Ranking .

DCU graduates are highly sought after in the job market, and many continue to serve in leadership and management roles in organizations both at home and abroad.

Career options

You will graduate with a strong business acumen with an innovative and dynamic combination of skills that will allow you to pursue a career in data-driven digital marketing. Our graduates are working in a variety of marketing and management roles, including digital account executive, digital project manager, content marketer, research analyst, digital marketing executive, and social media manager. Knowledge of the business management environment and the ability to think strategically and analytically, along with solid experience in digital marketing and exposure to new methods and technologies, make you highly sought after by employers.

Graduates of the Master of Digital Marketing Programs are employed in a variety of senior marketing positions across all industries, including:

  • Facebook
  • Google
  • Microsoft
  • Yahoo!
  • Edelman
  • Accenture
  • Dell
  • An Bord Bia
  • Core Media
  • Starcom
  • Oracle
  • Trivago
  • Adroll

Scope of employability:

  • Advertising
  • Agency Strategist
  • Brand Account Manager
  • Business Analyst
  • Communications
  • Data analysis
  • Digital Account Executive
  • Digital Project Planner
  • Direct Marketing Executive
  • Marketing

Program structure

  • Mechanics and authorship of digital marketing
  • E-commerce and digital marketing management
  • Advertising and digital communications
  • Search methods
  • Strategic thinking and marketing strategies
  • Metrics and data analysis
  • Applied web design and development


  • Internship – Applied Research
  • Dissertation
  • Transition

Admission requirements

  • An honors degree (H2.1) or higher in a business discipline, or an equivalent international qualification O
  • An honors degree (H2.1) or higher in a relevant non-business discipline, for example. Journalism, Communication, Media Studies or equivalent international qualification O
  • Professional qualifications plus 5 years or more of relevant professional experience in Marketing.
  • For international candidates, the foreign equivalent is required. In addition, an officially translated degree will be required.
  • IELTS 6.5, and 6.5 in writing and speaking. Other sections score 6.0 or higher (or its internationally recognized equivalent).

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Dublin City University

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