MBA in Marketing

Key Points

  • Work permit while you study

  • Post Graduation Work Permit for 24 months

  • Start dates: September – October

  • Duration: 1 year

  • Level 9 qualification

  • Type: Full Time

  • Hours: Daytime
  • Enrollment Rate: From 12,500 / year

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This unique program allows you to study the pure MBA, or choose a specialized path for your MBA award within the following programs: HRM; Projects management; Finance; Information systems; Cloud computing or marketing. This ensures that students have the widest variety of majors to choose from. A professional approach is part of this program, and industry-led workshops and invited speakers keep the information current and applied.

This MBA includes:

  • Personal, academic and professional development.
  • Lectures and assessment methods that apply the business skills necessary for students to function as an effective manager in any organization.
  • Through an extensive study of key topics in business theories, students will be able to assess and apply important global management topics that impact on organizational effectiveness and performance.
  • Knowledge and understanding of global business, especially in topics such as globalization, standardization and customization of products and services.
  • Skills and knowledge to inform you how to better manage an organization in a changing world.

With this in mind, the program is designed to provide you with the relevant knowledge, so that you are familiar with the latest theoretical and practical developments related to business management and development.

Career opportunities

Upon completion of the program, graduates will have attained a critical awareness of business opportunities and challenges capable of designing appropriate strategies for continuing professional development, as well as an acute awareness of requirements that ensure the sustainability and growth of the organization. The program is fundamentally based on the creation of a successful business graduate whose knowledge will inform strategic business decisions, from finance to people management, designed to increase an organization’s productivity, profitability and value and market share. .

Graduates will have the business skills necessary to advance into senior management positions and pursue a leadership career. Graduates will acquire skills and competencies in the dynamic development of leadership and business acumen, as well as business experience, and will learn to effectively integrate strategic decision-making into their organization. The program invites students to critically assess the impact of internationalization and diversity on economic activities and aims to unravel complex theories and practices that ensure self-reflective practice in which students consider social norms and a socially responsible approach to business administration. The program captures the unpredictability and diversity of the business world and simulates this diversity, allowing students to devise approaches both individually and as part of a team.

Overall, program goals and objectives create a critical understanding of core business functions, as well as strategic business management, while enhancing capacity innovative and practical, transversal and practical skills of the students, ensuring the success of graduates in the business environment.

Program structure

Continuous assessment is an integral part of many of our taught modules. The weights attributed to coursework and other forms of continuous assessment vary from module to module to facilitate all learning styles. You will experience a variety of teaching and learning assessment methods including lectures, seminars, tutorials, case studies, group and individual projects, exams, and reports.

  • Global problems for management
  • Strategic marketing analysis
  • Management financial analysis
  • Research methods 1
  • Marketing Innovations
  • Applied strategic management
  • Research methods of dynamic leadership development 2
  • Integrated Marketing Communications
  • Dissertation

Admission requirements

  • A level 8 undergraduate honors degree with a minimum Second Class Second Class classification (2.2) from a recognized third-level institution in any discipline, or
  • An equivalent professional qualification such as ACCA or CIMA.
  • For international candidates, the foreign equivalent is required. In addition, an officially translated degree will be required.
  • IELTS 6.0, with no less than 6.0 in any component < / span> (or its internationally recognized equivalent).

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Ireland
Dublin Business School

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    2021-07-21T17:19:19+01:00