BB (with Honors) in Marketing with Online Technologies

Key Points

  • Work permit while you study

  • Post Graduation Work Permit for 12 months

  • Start dates: September

  • Duration: 3 years

  • Level 8 qualification

  • Type: Full Time
  • Hours: Daytime
  • Enrollment Fee: From € 10,000 / year

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The goal of this program is to equip students with the capabilities to excel in the dynamic and global marketing environment by developing marketing graduates who are innovative in their approach and have the ability to act as catalysts for growth in organizations.

This program reflects the inherent need to develop marketers who have a strategic approach to the marketing function and have the ability to leverage online technologies to connect with current and potential customers.

This program responds to the disruption that has taken place in the discipline of marketing and seeks to develop graduates in marketing who are equipped with the necessary skills for Industry 4.0. Marketing graduates must possess the skills necessary for the dynamic digitized economy.

An optional one-year position will be offered to those students who have successfully completed 120 credits in Year 2 (minimum GPA of 50%). The position will provide students with the opportunity to gain valuable practical experience in the marketing sector.

Program structure

Semester 1:

  • Learn to learn and ICT
  • Marketing Fundamentals
  • Business Administration
  • Quantitative methods
  • Marketing Principles

Semester 2:

  • Writing skills
  • Digital Marketing
  • Economy 1
  • Business Information Systems

Semester 3:

  • Social Media Marketing
  • Drafting 4.0
  • Contemporary marketing problems
  • Accounting for companies

Semester 4:

  • Website performance
  • Talent management
  • Generating consumer knowledge
  • User experience and design thinking

Semester 5:

  • Global Marketing
  • Organizational and work psychology
  • Digital Business
  • Decision making for marketing

Semester 6:

  • Capstone Project: Applied Market Research
  • Brand engagement marketing
  • Applied Marketing Management
  • Strategic management

Career opportunities

The main employers are:

  • Multinationals
  • SMEs
  • Start-up companies

Main Positions:

  • Marketing Director
  • Brand Director
  • Sales and Marketing Director
  • Specialist in brand communication
  • Social Media Analyst
  • Consumer Insight Analyst
  • Content Marketing Executive
  • Campaign Marketing Director
  • Consumer Information and Planning Executive
  • Director of Digital Marketing

Admission requirements

Minimum access requirements.

End of studies certificate

  • Minimum six O6 / H7
  • English or Irish O6 / H7
  • Mathematics O6 / H7
  • At least two H5

Learn more about our educational offer

Ireland
Letterkenny Institute of Technology

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An advisor will contact you by phone and email within the following hours

    2021-07-20T17:38:33+01:00