BB (with Honors) in Digital and International Business Add-on
Key Points
Through the use of digital technologies, graduates will be able to identify and support the search for new business opportunities, improve business processes, and stay abreast of new trends.
Graduates will be able to apply strategic management theories to develop entry strategies in international markets and, at the same time, adapt to the cultural environments of these markets.
The course will provide students with a set of professional and personal skills that collectively enhance employability. Creativity will be emphasized throughout the course to help students develop an entrepreneurial, thoughtful, and problem-solving mindset in the context of digital business.
Career options
Graduates of this course would typically seek employment in a variety of industry sectors, especially digital-based and creative industries, potentially in the following roles:
- International business development
- Sales / marketing export
- International sales management
- Digital Media Management
- Design / Web Management
- New product development
Program structure
Admission requirements
- Applicants will require a level 7 (or equivalent) grade with a 50% GPA, from a Business and Technology, ICT or Business / Management course with appropriate ICT content.
- IELTS 6.0 or higher (or its internationally recognized equivalent).
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