Bachelor of Digital Business Management

Key Points

  • Work permit while you study

  • Post-graduation permit depends on the extension of a residence permit.

  • Start dates: January and September

  • Duration: 3 years

  • Level 8 qualification

  • Type: Full Time

  • Hours: Daytime

  • Enrollment Fee: € 12,000 / year

  • Partial scholarships available

Write to us for more information

By comparing theory with practice, this course will equip students with the knowledge and skills to be successful in today’s digitally oriented business world. Students will gain a fundamental understanding of core areas such as digital and social media marketing, digital transformation, project management, and information systems and data analytics. The program will also cover the role of these key concepts within business.

Since this sector is continually changing, it is important to be aware of emerging disciplines. This course will keep students up-to-date with the latest trends while developing their leadership and decision-making skills. By the end of the course, students will have progressed professionally and personally, ready to secure employment in the field of business management.

Career options

Students will be able to apply their skills and knowledge to a variety of jobs. Some options may include:

  • Commercial advisor
  • Project manager
  • Marketing Executive
  • Sales Executive
  • Management Consultant

Graduates will also have the option of further study. Some optional graduate courses include MSc Digital Marketing, MSc Digital Sales and Management, MSc Business Intelligence and Analytics, MBA, or Chartered Management Institute graduate qualifications.

Delivery of the Program


Program structure

  • Fundamentals of management
  • Accounting Principles
  • Marketing Principles
  • Introduction to digital marketing
  • Digital ethics
  • The digital company
  • Digital marketing analysis
  • Project management
  • Working in a virtual team
  • Personal and professional development

ADDITIONAL (Choose two):

  • Corporate responsibility in a global context
  • Financial reports
  • Management accounting for companies
  • Introduction to taxation
  • Finance
  • Lead the change
  • Global economy and trade
  • Sector specific project or internship or sector dissertation
  • Global Leadership
  • Digital innovation
  • Collaborative tools (AR / VR / MR)

Admission requirements

  • Bachelor’s degree and notes
  • A level of English equivalent to IELTS 5.5 or higher with a minimum of 5.5 in each component.
  • Valid passport

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