MA in Strategic Marketing

Key Points

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Our Master’s programs have been selected by BSBI from among many prestigious international programs offered by Università Telematica Internazionale UNINETTUNO.

The master’s program covers key marketing topics to give you a good understanding of the field. In addition, the program has been designed to capture the dynamic global changes that occur in the market, particularly as new countries become large consumers.

You will also have the option to tailor the course to your specific interests with electives in the second semester and learn through a hands-on and interactive teaching approach. This will give you the opportunity to discuss new concepts with your tutors and classmates.

All students have the option of learning the German language.

Why study this course?

This master is designed to develop strategic management skills especially for the marketing sector. You will acquire the most relevant and up-to-date skills and knowledge to increase your employability and boost your career, allowing you to advance to higher positions in your field.

Plus, BSBI’s blended study mode means you’ll have the flexibility to adjust the course to your schedule, including work and family responsibilities.

You will earn a Master’s degree in Italian with 90 European University Credits (ECTS).

Program structure

This program consists of three periods (10 weeks each) and a dissertation period (12 weeks).

During its first term, the Master of Strategic Marketing will cover fundamental topics such as marketing communications, consumer behavior and research, and strategic marketing management. In the second and third trimesters, you will be able to choose from a variety of electives to guide your course of study towards the path most relevant to you.

Students will also attend modules on academic research methods, and will study the German language alongside their master’s subjects. In your final term, you will research and prepare a dissertation on a topic of your choice.

The modules of this program are offered through the blended learning method. Students will attend the modules online through the UNINETTUNO University platform and in person at the BSBI campus in Berlin.

Modules

• Strategic marketing management (mixed)
• Marketing communications (combined)
• Research and consumer behavior
• German Language Studies
• Intercultural management
• Project management and leadership
• Global Marketing Management
• Research and dissertation methods

Career opportunities

Graduates will:

• Develop and evaluate marketing strategies.
• Research and understand consumer behavior within marketing campaigns.
• Use the appropriate tools to determine and develop customer profiling.
• Develop relevant messaging strategies
• Develop and implement effective communication strategies.
• Apply factual and conceptual knowledge of marketing to complex situations.
• Understand a wide range of techniques and methodologies used in marketing management.

Whether you want to work in the private, public, or charitable sector, the Master of Strategic Marketing will provide you with the necessary skills to help you progress in your industry as a marketing expert. With your new understanding of marketing, you could also start your own business or do more studies.

Admission requirements

• Minimum age: 21
• Academic qualifications:
  • Solid bachelor’s degree from a recognized university.

If you do not meet the academic requirements, your relevant work experience may be evaluated. You must have at least 3 years of management experience.

• English language requirements:
  • IELTS – minimum score of 6.0 (minimum 5.5 in each component), or;
  • PTE: minimum score of 50 or equivalent.

• English proficiency requirements may not apply in the following cases: *
  • Native English Speakers, or;
  • Applicants who completed their education in English (such as a high school diploma or IB), or;
  • Applicants who completed their Bachelor’s degree in English in an English-speaking country.

* According to the admission criteria of the Università Telematica Internazionale UNINETTUNO.

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