Bsc in Sports and Event Management

Key points

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Few industries inspire as many people as the sports and events industry. With the Soccer World Cup and music festivals now celebrated as major events, and sports clubs like Real Madrid becoming large corporations, the sporting and event businesses are not only becoming more exciting but also increasingly lucrative. . A degree in Sports and Event Management from the European University of Applied Sciences (EU) will allow you to play an active role in shaping this vibrant industry.

In this bachelor’s program at the European University of Applied Sciences (EU), you will develop management and leadership skills in sports and events, business administration, economics and basic law. Our distinguished speakers have academic and professional backgrounds. You will even have the opportunity to actively shape your studies and career path. Depending on your personal career goals, you can select your own specializations and choose from a variety of interdisciplinary subjects.

You can also, for example, choose to specialize in Football Management. If you are more interested in a dual study program, learn more about the Sports and Event Management program at ALBA BERLIN COLLEGE here.

We place great importance on ensuring that our students gain practical experience during their studies. That is why our course content always incorporates the latest developments in the sports and events industries. As part of your studies, you will design, plan and organize your own events. You will benefit from individual support in small learning groups and in an informal setting. Our wide range of practice-oriented projects with leading sports club and event partners (such as ALBA Berlin and Real Madrid), international field trips, semesters abroad and internships provide you with the best preparation for the future job market. The invaluable soft skills you will acquire in the workshops will further enhance your career prospects and qualify you for a managerial position.

Courses, internships, semester abroad

As a student of the Sport & Event Management program, you will learn how to manage professional events: from conception and planning to implementation and evaluation. You will gain an understanding of event formats and processes in both recreational and professional sports. You will also acquire a comprehensive understanding of business administration in order to prepare for the demands of the business world.

You will continually expand your knowledge through practical projects. Also, you have the opportunity to specialize in Football Management at an early stage. During your semester abroad, you will study at a prestigious partner university and have the opportunity to add an international perspective to your professional profile.

As virtual concepts are becoming increasingly important in many industries, the latest virtual possibilities in the syllabus allow you to design and implement virtual reality projects for sporting and other events.

The following optional modules are offered as part of the Sports and Event Management program:

• Marketing
• Controller
• Customer relationship management
• Finance
• Public relations
• Entrepreneurship
• Soccer Marketing
• Digital Business
• International Administration
• Business management
• Automotive management

Professional oportunities

With a degree in Sports and Events Management, you will have the experience to manage events of all sizes – from conception to realization. These are valuable skills in almost any industry. Thanks to your diverse practical experience gained throughout your studies, you will have had the opportunity to interact with decision makers in professional sports companies and organizations from an early stage.

Typical areas of work for graduates in Sports and Event Management include:

• Communications and sports marketing
• Event Marketing
• Sponsorship and public relations
• Functions in the marketing and events departments of the companies.
• Functions in sporting goods companies, sports clubs or associations
• Management for commercial sports providers
• Fairs and congresses
• City Marketing

Soccer Management Specialization

The key innovative feature of this program is the optional specialization in Soccer Management. Developed in cooperation with prestigious European partner universities in Madrid, the program allows you to focus on a specific sector at an early stage of your studies. This will give you a significant advantage when you embark on your career in the world of soccer.

The first two semesters focus on soccer as a sport, soccer as a business, and the principles of soccer management. The following topics are addressed:

• Taking Germany as an example, how is professional football organized?
• What role does FIFA play in world football?

The fifth and sixth semesters are all about soccer marketing:

• What special features should be considered in soccer marketing?
• How can I manage a brand like Borussia Dortmund?
• What role do fans and fan culture play?
• How do I deal with sponsors?

Study in the EU in Germany

We emphasize internationality. That is why we rank among the top 25 in student mobility and international orientation worldwide (U-Multirank 2018). Our many international students come from all over the world to obtain a highly valued German qualification (recognized by the state and ZEvA) which is taught entirely in English.

Germany, known as the land of innovators, is the perfect place to earn your degree. Germany is a particularly safe and livable country with relatively low tuition fees and affordable living costs.

That is why we encourage international students to come here and study with us. You can apply with your national school degree now. We will then review your application and guide you through the process.

Tuition fees and financing

As a private university, we are not funded by the state, but by tuition fees. Therefore, studying at the European University of Applied Sciences (EU) costs more than at a public university. But it’s worth it: EU graduates meet the essential requirements of design majors, and this sets them apart from graduates of many public universities.

All costs are included in the monthly tuition.

No additional costs such as tuition fees, exam fees, bachelor thesis fees or the like will be incurred as long as the course is completed within the standard study period.

The costs of the semester abroad are not included in these fees, since there are substantial differences depending on the country and the university.

Admission requirements

Students must meet the following requirements to qualify for a bachelor’s program:

• High school diploma or equivalent occupational diploma, incl. experience
• Entrance examination
• Personal interview
• IELTS: Overall Band Score of 5.5

There is no limit to the number of students that can be admitted (numerus clausus).

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