MA in Tourism, Hospitality and Event Management

Key Points

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As a truly global institution, BSBI constantly strives to bring new opportunities and challenges to its students. Our mission is to help you grow in your studies and career while introducing you to the burgeoning German and EU business world. Therefore, in this course you will gain the practical knowledge and understanding necessary to be successful in the tourism, hospitality and event management industry. Each module is designed to transform your approach by covering the latest trends and practical management techniques, including business strategy, strategic marketing, project management, and cross-cultural leadership.

The Berlin School of Business and Innovation is associated with the University for the Creative Arts (UCA), a Gold Standard institution under the Teaching Excellence and Student Outcomes Framework (TEF). As a result of this partnership, BSBI is able to offer the Master’s program in Tourism, Hospitality and Event Management. UCA is an acclaimed creative institution in the UK that ranks high on the top three UK league tables. The university has also been ranked 13th out of all UK universities in the 2020 Guardian League Table; and was ranked # 7 in the 2021 Guardian League charts for business, management and marketing.

Throughout the MA Tourism, Hospitality and Event Management program, you will cover essential management concepts, including business strategy, operations management, project management, and cross-cultural leadership. You will also learn to apply business and management concepts to the tourism, hospitality and events industries. As such, you will study business theories and their application in the real world.

By the time you graduate, you will have developed problem-solving and decision-making skills, which are vital to successful management across industries.

In your final period, you will show your newly acquired skills by conducting research and preparing a dissertation on a relevant topic of your choice.

All students have the option of learning the German language.

Who should take this program?

Our university attracts candidates with the vision of becoming a future business leader on the world stage. Therefore, proactive and ambitious individuals who are motivated to acquire the practical skills necessary to manage the tourism, hospitality and events sector are ideal candidates for this 18-month degree program.

Why study this course?

At BSBI, we have a sincere interest in your professional development and growth. We will help you expand the scope of your ambitions and provide you with the skills and confidence to turn them into reality. This course helps you develop your current knowledge and explore the latest trends related to tourism and hospitality while developing your own event management concepts.

Program structure

This 18-month Tourism, Hospitality, and Event Management MA program consists of four terms. During its first three terms, the program will cover fundamental topics such as marketing planning, strategic approaches in the hospitality and tourism business, operational management, cross-cultural management, event management and entrepreneurship. Students will also attend modules on academic research methods, and will study the German language alongside their master’s subjects. In your final term, you will research and prepare a dissertation on a topic of your choice.

• Tourism and hospitality business strategy
• Strategic approach in marketing planning for the hospitality industry
• Hotel operations management
• Event management
• Intercultural management
• International project management
• Entrepreneurship in Tourism and Events
• Business decision making for the hotel industry (mixed)
• Study methods
• German Language Studies
• Research methodology

Career opportunities

Once they have completed the program, graduates will be able to:

• Demonstrate originality and creativity in the application of a coherent and detailed knowledge of business principles and their operation in the areas of tourism, hospitality and event management.
• Evaluate arguments, concepts, and data to make judgments and ask developmentally appropriate questions and suggest solutions.
• Apply professional standards in design, presentation, and writing to clearly communicate your ideas to both specialist and non-specialist audiences.

After completing the Master of Tourism, Hospitality and Event Management, you will be able to apply for a variety of managerial roles in relevant organizations around the world. and the US

* Above the bachelor’s degree can be postgraduate certificate, postgraduate diploma, master’s degree, etc.

Admission requirements

Minimum age: 21

Academic Qualifications: Solid Bachelor’s degree from a recognized university. If you do not meet the academic requirements, your relevant work experience may be evaluated. You must have at least 3 years of management experience.

English language requirements:

• IELTS: OS 6.0 minimum (with a minimum of 5.5 in each component) or equivalent test (i.e. Password Test, PTE, TOEFL IBT)
• Applicants who obtained a Bachelor’s degree or higher * from a recognized university (according to NARIC), where the method of instruction was entirely in English (teaching and assessment) must submit a letter of instructional medium
• Canadian citizens who have completed a bachelor’s degree at an English-speaking university must submit a letter of means of instruction
• West African Certificates (WAEC and NECO only) with a minimum of C6 in English and issued within the last 5 years. The Kenya Certificate of Secondary Education (KCSE) is also accepted with an overall grade of C or higher. For Tanzania and Cameroon, we request an IELTS (or equivalent certificate).
• Cambridge IGCSE, Cambridge AICE Certificates
• The International Baccalaureate Diploma can be accepted if: English A Study Program: Standard Grade 4 or higher, or higher and English B Study Program: Standard Grade 5 or Higher Grade 4, or higher
• Citizens of a majority English-speaking country who have obtained their academic qualifications in that country do not need to take an English test (Antigua and Barbuda, Australia, Bahamas, Barbados, Belize, Dominica, Grenada, Guyana, Ireland, Jamaica , Malta, New Zealand, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Trinidad and Tobago, UK and USA

* Above the bachelor’s degree can be postgraduate certificate, postgraduate diploma, master’s degree, etc.

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