BA in Digital Product Management
Key Points
As a digital product manager, you act as the voice of the customer in decisions about strategy and future product development. He or she will use customer perception data and competitive analytics to ensure products are future proof. Digital product managers also work closely with marketing to help promote products to the right customers. They are also responsible for creating the Product Backlog, which is a dynamic to-do list at the core of product development.
Digital product managers need a broad, interdisciplinary, and integrated understanding of business, information technology, quantitative, and legal principles. They can independently and holistically identify opportunities and formulate structured requirements for digital products and coordinate agile development teams and organizations.
Studying digital product management at the University of Europe for Applied Sciences will provide you with a highly dynamic and interdisciplinary education in one of the most relevant areas of technology industries. You will acquire practical knowledge of your discipline through collaboration with industry partners and practical experiences. Our major / minor option will allow you to further tailor your professional profile by combining your core discipline with a variety of specialization options, such as in game design or UX / UI.
Career opportunities
Graduates of the Bachelor of Digital Product Management will have the following tools to be successful:
A broad body of knowledge related to business, information technology and strategic development.
Being able to identify and articulate business opportunities for the development of innovative and customer-focused products.
Generate knowledge-based strategies from a variety of data, such as economics, sociology, psychology, marketing, and technology.
Understand the need to create products that represent and conform to the cultural values of the brand.
You can work in interdisciplinary teams due to new learning experiences and cooperation in group projects and also work on your own personal development, which includes the development of assertiveness and flexibility.
A high level of personal maturity as well as leadership and decision-making capacity to assume responsibilities from an entrepreneurial perspective.
Possesses moderation, organizational and communication skills.
As professionals who can work in a wide range of organizations, such as startups, companies, corporations, consultancies, or digital agencies, digital product managers are in high demand in a number of industries.
Study in the EU in Germany
We emphasize internationality. That is why we rank among the top 25 in student mobility and international orientation worldwide (U-Multirank 2018). Our many international students come from all over the world to obtain a highly valued German qualification (recognized by the state and ZEvA) which is taught entirely in English.
Germany, known as the land of innovators, is the perfect place to earn your degree. Germany is a particularly safe and livable country with relatively low tuition fees and affordable living costs.
That is why we encourage international students to come here and study with us. You can apply with your national school degree now. We will then review your application and guide you through the process.
Tuition and funding fees
As a private university, we are not funded by the state, but by tuition fees. Therefore, studying at the European University of Applied Sciences (EU) costs more than at a public university. But it’s worth it: EU graduates meet the essential requirements of design majors, and this sets them apart from graduates of many public universities.
All costs are included in the monthly tuition.
No additional costs such as tuition fees, exam fees, bachelor thesis fees or the like will be incurred as long as the course is completed within the standard study period.
The costs of the semester abroad are not included in these fees, since there are substantial differences depending on the country and the university.
Admission requirements
Students must meet the following requirements to qualify for a bachelor’s program:
- High school diploma or equivalent occupational diploma, incl. experience
- Entrance exam
- Personal interview
- IELTS: overall band score of 5.5
There is no limit to the number of students that can be admitted (numerus clausus).
Learn more about our educational offer
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