BSc (with Honors) in Digital Marketing and Social Media

Key Points

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The rise of social media and digital marketing strategies have allowed many companies to excel at building an online presence. Learn how to use these techniques to develop a brand and drive organic traffic to your business website with the BSc (Hons) Digital Marketing and Social Media, delivered in association with the University for the Creative Arts (UCA).

You will have the option of choosing between a three or four year program. The four-year international path program includes a foundation year that will introduce you to the fundamentals of creative business and management while preparing you to use the English language in academic work.

The Berlin School of Business and Innovation is associated with the University of Creative Arts (UCA), a Gold Standard institution under the Teaching Excellence and Student Outcomes Framework (TEF). As a result of this partnership, BSBI is able to offer the BSc (Hons) program in digital marketing and social media. UCA is an acclaimed creative institution in the UK that ranks high on the top three UK league tables. The university has also been ranked 13th out of all UK universities in the 2020 Guardian League Table; and was ranked # 7 in the 2021 Guardian League charts for business, management and marketing.

Effective marketing and social media are critical to the success of any business, and our BSc (Hons) Digital Marketing and Social Media program will help you become an expert in both, so you can play your role in an exciting industry and in constant change.

Both digital marketing and social media are constantly evolving and those within the industry must think quickly and creatively to meet the demands of technology and customer behavior to be successful.

This program has a global perspective and will develop your appreciation of strategies and tactics for international markets, and will give you the confidence to begin your career in digital marketing, social media or any other profession related to marketing and society in general in the that operate.

BSBI offers well-equipped classrooms in a great location: Berlin, the German capital, is home to some of the world’s leading employers and boasts a thriving startup community. Our students have the opportunity to connect with these businesses through travel, internships, and work experience.

Why study this course?

Careers within the creative industries require graduates who can effectively respond to dynamic challenges by designing and implementing new marketing strategies. The BSc (Hons) Digital Marketing and Social Media program equips students with skills in marketing and communications, digital marketing analysis, marketing and media planning, social media development, as well as knowledge in business analysis necessary for a successful career. in the global creative industries.

Who should take this course

BSBI prides itself on nurturing the talents of future leaders by embracing the values of company, leadership and success. We encourage diligent and ambitious students who have aspirations to work in digital marketing and social media to apply to the program.

Professional options

Upon successful completion of the BSc (Hons) Digital Marketing and Social Media, you will be able to:

Knowledge

• Understand how the specific characteristics of digital marketing and social media work together to inform strategy and operations in a variety of creative business contexts.
• Discuss and apply a consistent and detailed knowledge of digital marketing and social media within the creative industries.
• Discuss current professional opinion and research on digital marketing and social media and the changes that may affect its development in the near or medium future.

Request

• Use detailed information to analyze complex problems and suggest creative (sometimes original) solutions appropriate for professional practice in digital marketing and social media.
• Manage finances, operations, innovations, and people management to identify and respond to changing reports in a variety of creative industry contexts.
• Evaluate critical arguments and information (which may be incomplete) to ask appropriate questions and make judgments about solutions to problems related to digital marketing and social media.
• Apply a variety of methods and techniques to review, consolidate, and expand your knowledge, skills, and attitudes to support decision-making regarding digital marketing and social media.

Skills

• Initiate and carry out projects, exercising initiative and personal responsibility, to enable companies in the creative industries to achieve defined strategic marketing objectives.
• Apply high-quality hardware, software, and design skills to create professional and engaging communications for both specialist and non-specialist audiences.
• Planning and managing your own professional development I continue to make appropriate use of career opportunities, networks, publications, and research sources.

Program structure

Most of your work will be completed in groups and ongoing support will be provided through the use of structured and targeted individual tutorials and online tutorials.

The learning and teaching will consist of a variety of elements such as lectures, tutorials, workshops, animated / non-animated video, practical work, seminars and trips. The assessment strategy will include individual / group reports and / or presentations, case studies, essays, portfolio development, reflection journals, and experiential work-based activities.

Admission requirements

Foundation (International Route)

• Minimum age 17 (degrees awarded after completing at least 11 years of schooling)
• NARIC academic qualifications equivalent to GCSE

English language requirements

• Academic IELTS: minimum overall score of 5.0 (with a minimum of 4.5 in each component) or equivalent test (i.e. Password Test, PTE, TOEFL IBT)
• West African Certificates (WAEC and NECO only) with a minimum of C6 in English and issued within the last 5 years. The Kenya Certificate of Secondary Education (KCSE) is also accepted with an overall grade of C or higher. For Tanzania and Cameroon, we request an IELTS (or equivalent certificate).
• Citizens of a majority English-speaking country who have obtained their academic qualifications in that country do not need to take an English test (Antigua and Barbuda, Australia, Bahamas, Barbados, Belize, Dominica, Grenada, Guyana, Ireland, Jamaica , Malta, New Zealand, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Trinidad and Tobago, United Kingdom and USA.
• The English language test can be waived and a letter of instruction on the medium can be sent if:
  • Applicants have obtained the NARIC recognized High School Certificate, where the medium of instruction was entirely in English (teaching and assessment)
  • you are a Canadian citizen who has completed studies at an English-speaking school / college / university

Bachelor’s degree (with honors):

• Minimum age: 18 years (degrees awarded after completing at least 12 years of schooling)
• Academic qualifications: a certificate of completion of studies that allows you to pursue higher studies in Germany (for example, Abitur, Fachhochschulreife, Matura or International Baccalaureate), or certificates of completion of international studies, or BTEC / National Diploma or Certificate of Advanced Professional Education.

If you do not meet the above academic requirements, applicants with professional qualifications and / or 4 or more years of full-time work experience will be considered on an individual basis.

English language requirements:

• Academic IELTS: minimum overall score of 6.0 (with a minimum of 5.5 in each component) or equivalent test (i.e. Password Test, PTE, TOEFL IBT)
• The English language test can be waived and a letter of instruction on the medium can be sent if:
  • Applicants have obtained a NARIC recognized High School Certificate or higher *, where the medium of instruction was entirely in English (teaching and assessment)
  • You are a Canadian citizen who has completed studies at an English-speaking school / college / university
• West African Certificates (WAEC and NECO only) with a minimum of C6 in English and issued within the last 5 years. The Kenya Certificate of Secondary Education (KCSE) is also accepted with an overall grade of C or higher. For Tanzania and Cameroon, we request an IELTS (or equivalent certificate).
• Cambridge IGCSE, Cambridge AICE Certificates
• International Baccalaureate Diploma if: English A Study Program: Standard Grade 4 or higher, or higher and English B Study Program: Standard Grade 5 or Higher Grade 4, or higher
• Citizens of a majority English-speaking country who have obtained their academic qualifications in that country do not need to take an English test (Antigua and Barbuda, Australia, Bahamas, Barbados, Belize, Dominica, Grenada, Guyana, Ireland, Jamaica , Malta, New Zealand, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Trinidad and Tobago, United Kingdom and USA.

* The certificate above high school can be an undergraduate certificate, an undergraduate diploma, HNC, HND, CertHE, DipHE, etc.

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