MSc in Data Analysis and Marketing (CIM)
Key Points
Do you already have a background in data analytics and marketing, and feel ready to acquire the skills you need to take on a senior management position in the field? The CIM accredited MSc Data Analytics and Marketing course, offered at our Berlin campus, will teach you how to use a modern, multi-channel approach to data analysis and interpretation.
Through this course, you will learn to understand the needs and wants of your customers based on advanced data engineering. This will give you the ability to track marketing performance and generate up-to-date customer information, giving you the specialized knowledge you need to move to higher levels in your career.
Program structure
By exposing you to a variety of specialized topics throughout your course, we ensure that you have a thorough understanding of the world of data analytics and marketing by the time you graduate.
Modules
To earn your master’s in data analysis and marketing, you will complete 180 credit hours divided into the following 7 modules:
- Strategic Marketing
- International market
- Mastering the metrics
- Digital strategy
- Data management and decision making
- Visualization and interpretation of data
- Research project
Evaluation
By exposing you to a variety of specialized topics throughout your course, we ensure that you have a thorough understanding of the world of data analytics and marketing by the time you graduate.
Modules
To earn your master’s in data analysis and marketing, you will complete 180 credit hours divided into the following 7 modules:
- Strategic Marketing
- International market
- Mastering the metrics
- Digital strategy
- Data management and decision making
- Visualization and interpretation of data
- Research project
Career opportunities
No matter what career path you choose within the field of data analytics and marketing, you will have all the tools you need to lead in the workplace.
When he graduates with his master’s in data analysis and marketing, he will have knowledge of:
- The important role of data in the decision-making process
- Principles of advanced marketing management
- How to advise on strategies that support marketing functions
- The international scope of marketing
- Successfully complete and present research independently
After earning your master’s in data analytics and marketing, you’ll be better positioned to land a leadership position or land a more specialized job in your field. As a graduate of our Berlin campus, you will also have the opportunity to apply for an 18-month post-study residence permit to work in Germany.
With more specialized training, you could find yourself in a satisfying career like:
- Marketing Director
- Head of Sales and Marketing
- Senior Marketing Analyst
- Senior Product Development Manager
- Senior Brand Manager
Admission requirements
To be eligible to study this degree, we need to see that you have:
- A UK honors degree at a minimum of second class (2.2) or equivalent
Fluency in English
- IELTS 6.0 (not less than 5.5 in any element); o TOEFL iBT 60-78; or equivalent
- Alternatively, evidence that you have previously studied in English; A letter can be accepted to demonstrate that the medium of instruction was in English.
We also offer an internal English test for applicants who are unable to provide an English proficiency letter. Please contact for more information.
If you do not have academic qualifications
We at Arden University are more than happy to consider and positively encourage an application from you if you have substantial management experience (usually 5 years) and can show us that you have the motivation to study the program.
We will ask you for a personal statement demonstrating your ability to study your master’s course. We may also want references and evidence of relevant work experience.
Learn more about our educational offer
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