MSc in Digital Marketing

Key Points

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The Berlin School of Business and Innovation is associated with the University for the Creative Arts (UCA), a Gold Standard institution under the Teaching Excellence and Student Outcomes Framework (TEF). As a result of this partnership, BSBI is able to offer the Master’s program in Tourism, Hospitality and Event Management. UCA is an acclaimed creative institution in the UK that ranks high on the top three UK league tables. The university has also been ranked 13th out of all UK universities in the 2020 Guardian League Table; and was ranked # 7 in the 2021 Guardian League charts for business, management and marketing.

The Berlin School of Business and Innovation is in partnership with the University of Creative Arts (UCA), a Gold Standard institution under the Teaching Excellence and Student Outcomes Framework (TEF). As a result of this partnership, BSBI is able to offer the Master in Digital Marketing. UCA is an acclaimed creative institution in the UK that ranks high on the top three UK league tables. The university has also been ranked 13th out of all UK universities in the 2020 Guardian League Table; and was ranked # 7 in the 2021 Guardian League charts for business, management and marketing.

BSBI cares about your professional success. Our modern teaching and lecture methods will equip you with the necessary tools to overcome future challenges in the business world and become a leader in the digital marketing industry. To do this, we have top industry professionals from Germany and the UK as some of our lecturers, and we also welcome professors from all over Europe.

All students have the option of learning the German language.

Who should take this program?

Our university attracts candidates with visions of becoming future business leaders on the world stage. Therefore, proactive and ambitious individuals who are motivated to acquire the practical skills necessary to lead effective marketing campaigns are ideal candidates for this 18-month degree program.

Why study this course?

At BSBI, we have a sincere interest in your professional development and growth. We will help you expand the scope of your ambitions and provide you with the skills and confidence to turn them into reality. This course helps you expand your current knowledge and explore the latest digital marketing trends while developing your own digital marketing concepts.

Program structure

This 18-month MSc Digital Marketing program consists of four terms. During its first three terms, the program will cover foundational topics such as marketing communications, consumer behavior and research, and strategic marketing management. Students will also attend modules on academic research methods and study the German language alongside their Master’s subjects. In your final term, you will research and prepare a dissertation on a topic of your choice.

• Strategic marketing management
• Digital Marketing Communications
• Consumer behavior
• Intercultural management
• Project management and leadership
• Global Marketing Management
• Study methods
• Research methodology
• German Language Studies

Career opportunities

Whether you want to work in the private, public, or charitable sector, the MSc Digital Marketing program will provide you with the necessary skills to help you progress in your industry as a marketing expert. With your new understanding of digital marketing, you could also start your own business or do more studies.

Upon successful completion of the course, graduates will be able to:

• Understand how specific characteristics of marketing work together to inform strategy and operations in a variety of digital marketing business contexts.
• Show critical awareness of current issues and new insights in digital marketing companies informed by the forefront of academic and professional practice.
• Planning and managing your learning and professional development I continue to make appropriate use of professional networks, opportunities, and research publications.

Whether you want to work in the private, public, or charitable sector, the MSc Digital Marketing program will provide you with the necessary skills to help you progress in your industry as a marketing expert. With your new understanding of digital marketing, you could also start your own business or do more studies.

Admission requirements

Minimum age: 21

Academic Qualifications: Solid Bachelor’s degree from a recognized university. If you do not meet the academic requirements, your relevant work experience may be evaluated. You must have at least 3 years of management experience.

English language requirements:

• IELTS: OS 6.0 minimum (with a minimum of 5.5 in each component) or equivalent test (i.e. Password Test, PTE, TOEFL IBT)
• Applicants who obtained a Bachelor’s degree or higher * from a recognized university (according to NARIC), where the method of instruction was entirely in English (teaching and assessment) must submit a letter of instructional medium
• Canadian citizens who have completed a bachelor’s degree at an English-speaking university must submit a letter of means of instruction
• West African Certificates (WAEC and NECO only) with a minimum of C6 in English and issued within the last 5 years. The Kenya Certificate of Secondary Education (KCSE) is also accepted with an overall grade of C or higher. For Tanzania and Cameroon, we request an IELTS (or equivalent certificate).
• Cambridge IGCSE, Cambridge AICE Certificates
• The International Baccalaureate Diploma can be accepted if: English A Study Program: Standard Grade 4 or higher, or higher and English B Study Program: Standard Grade 5 or Higher Grade 4, or higher
• Citizens of a majority English-speaking country who have obtained their academic qualifications in that country do not need to take an English test (Antigua and Barbuda, Australia, Bahamas, Barbados, Belize, Dominica, Grenada, Guyana, Ireland, Jamaica , Malta, New Zealand, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Trinidad and Tobago, UK and USA.

* Above the bachelor’s degree can be postgraduate certificate, postgraduate diploma, master’s degree, etc.

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