Diploma in Marketing and Communication

Key Points

  • Work permit while you study

  • Campus: Brisbane / Melbourne / Sydney

  • Start dates: Jan, Mar, Apr, Jun, July, Aug, Oct, Nov

  • Duration: 64 weeks, including scheduled breaks

  • Type: Full Time

  • Hours: Daytime

  • Tuition Fee: Starting at $ 12,000

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This Diploma has 5 prerequisite units that must be completed successfully before starting from this course. These five units are included in the BSB42415 Certificate IV Marketing and Communication course.

The marketing industry is dynamic and rapidly evolving and can offer rewarding and exciting opportunities for those looking to play a vital role in any business, combining creativity and strategy to communicate value to consumers.

The BSB52415 Marketing and Communication Diploma course will provide students with fundamental knowledge and practical skills in all key areas of market planning development and implementation, from market analysis to marketing strategy creation and delivery and monitoring of finances.

By the end of the program, students should have the relevant knowledge and confidence to embark on marketing and communications projects for business or entrepreneurial purposes.

Program results

  • Acquire fundamental marketing and communication skills to open career opportunities in new areas.

  • Strengthen your existing knowledge and experience in marketing to grow in your current role.

  • Learn how to create and communicate product and business value to target audiences.

Learning methods

In all of our programs, you will create a schedule that combines 14 hours per week of face-to-face study in class and 6 hours per week of online study. The online study component includes exercises, discussion forums, and resources to help with homework and provide foundational learning and academic skills. Class study schedules combine the core lesson with basic skills and PASS classes.

You must attend both conferences, as each conference covers different content. PASS classes are practical assessment support sessions. In PASS classes, you will meet with your teacher to discuss any questions you may have about the study or the assessments. Foundation Skills sessions help you develop language and other business skills. You will learn to speak and present ideas with confidence. Topics include conducting meetings, writing business emails, negotiating, and making presentations.

Learn how to carry out financial management, including planning and implementing financial management approaches.

This unit describes the skills and knowledge necessary to develop and supervise the implementation of the operational plan to provide efficient and effective work practices within the productivity and profitability plans of the organization. Management at the strategic level requires systems and procedures to be developed and implemented to facilitate the organization’s operational plan.

Learn to develop and monitor the implementation of an operational plan to provide efficient and effective work practices. Develop skills to lead and manage effective labor relationships.

This unit describes the skills and knowledge required to effectively plan for engagement with a preferred target audience on social media.

This unit describes the skills and knowledge required to prepare and manage a marketing audit, with reference to an organization’s marketing plan.

This unit describes the skills and knowledge required to perform market data analysis to determine the business performance of the organization and competitors and to prepare market and business forecasts. The information helps develop an organization’s marketing plan and determine the current or potential future success of marketing strategies.

Learn how to determine the best marketing mix for a business by analyzing interrelated marketing components.

This unit describes the skills and knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data collection approaches, and developing a market research plan.

This unit describes the skills and knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data collection approaches, and developing a market research plan.

This unit describes the skills and knowledge necessary to identify, evaluate, and take advantage of marketing opportunities by analyzing market data, distinguishing characteristics of potential markets, and evaluating the feasibility of changes in operations.

This unit describes the skills and knowledge necessary to originate and develop concepts for products, programs, processes, or services at an operational level.

This unit describes the skills and knowledge required to identify and evaluate the range of marketing communication options and media, design an integrated marketing communication plan, and develop a marketing communication summary and creative summary that reflects needs and preferences. the client’s.

Admission requirements

  • An equivalent to the Australian school certificate from year 10. A prior work knowledge and experience in a business environment.
  • For international students, a Bachelor’s degree from the country of origin will be required. The degree and grades must be officially translated into English.
  • International students must meet a minimum language requirement of IELTS 5.5 with a minimum band score of 5.0. TOEIC 650 with a minimum reading score of 350. Direct entry is available through ILSC Intermediate 3 and above.
  • Students must be at least 18 years old at the beginning of their studies.
  • Students wishing to enroll in this qualification must have successfully completed all core units in BSB42415 Certificate IV in Marketing and Communication.

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    Diploma in Marketing and Communication