MA in Marketing Management and Public Relations

Key Points

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As a future-oriented communication expert, you need to think holistically today. Marketing environments are increasingly dynamic and complex. To establish a strong brand image, the elements of marketing and public relations must be closely linked. For this, companies need specialists with excellent analytical and strategic skills in both areas. At the University of Europe for Applied Sciences, we teach you in theory and in practice how communication, markets and products interrelate. In this way, it becomes an all-rounder that is ideally equipped for the requirements of digital communication.

As a student at the European University of Applied Sciences, we will train you to become a leader in marketing management. Case studies, simulation games, hands-on projects, and internships with top business partners expand your theoretical training into an inclusive and future-oriented learning offering. Furthermore, the course can be optimally combined with a part-time job, as our lectures take place between Wednesday afternoon and Saturday evening.

In the marketing management and public relations master’s course, you will learn exclusively from renowned professors in the field. Our teaching focuses on your individual support in small learning groups and on personal contact with our teachers. Thanks to our interdisciplinary selection of subjects, you can actively shape your studies and career path. A special management training course and certificate optimally prepare you for future marketing management tasks. Exciting international excursions complete the range of courses.

At the European University of Applied Sciences you can also combine two master’s programs. With no additional semester or just one additional semester, you can also complete Marketing and Public Relations Management as part of a double master’s degree.

Work while you study

We want your studies to fit perfectly into your life. That is why lectures for master’s programs are limited to Wednesday through Friday afternoons or Saturday nights during the semester. For you, this means that your studies can easily be combined with a part-time job.

However, since the curriculum is still designed as a full-time study, the corresponding preparation and post-processing effort must be taken into account.

Course contents

Whether it is customer management, crisis communication, market research, or digital marketing: the master’s continues with the international, interdisciplinary and brand-specific and communication-specific focus of its bachelor’s degree. It consists of four semesters in which, as a student, you will be taught all the skills you need for leadership and design tasks in international marketing management.

You also have the option of attending an International Summer or Winter School and doing an internship during your studies.

Career opportunities

Without marketing, even the best product sinks into insignificance. Without public relations, no business can earn a distinctive reputation in the marketplace. To get noticed and survive here, positioning, pricing and location must be correct, communication tasks such as crisis public relations and communication control must be professionally solved.

Whether in an agency or a company, as a marketing and public relations generalist, you combine the strategic and operational knowledge necessary to bring a product or service to success with analytical and creative thinking. Typical fields of activity are:

• Strategic Marketing
• Brand management
• Product management
• Key account management
• Sales management
• Sales management
• Marketing and communication advice
• Market research
• Customer relationship management
• Public Relations Consultant
• Media Relations Manager
• Social Media Manager

Activities in the area of ​​management or assistance to the executive council

Additionally, the Master of Arts (MA) allows for an additional Ph.D. with a final Ph.D., possibly as a prerequisite for teaching and research at universities and other institutions.

Study in the EU in Germany

We emphasize internationality. That is why we rank among the top 25 in student mobility and international orientation worldwide (U-Multirank 2018). Our many international students come from all over the world to obtain a highly valued German qualification (recognized by the state and ZEvA) which is taught entirely in English.

Germany, known as the land of innovators, is the perfect place to earn your degree. Germany is a particularly safe and livable country with relatively low tuition fees and affordable living costs.

That is why we encourage international students to come here and study with us. You can apply with your national school degree now. We will then review your application and guide you through the process.

Tuition and funding fees

As a private university, we are not funded by the state, but by tuition fees. Therefore, studying at the European University of Applied Sciences (EU) costs more than at a public university. But it’s worth it: EU graduates meet the essential requirements of design majors, and this sets them apart from graduates of many public universities.

All costs are included in the monthly tuition.

No additional costs such as tuition fees, exam fees, bachelor thesis fees or the like will be incurred as long as the course is completed within the standard study period.

The costs of the semester abroad are not included in these fees, since there are substantial differences depending on the country and the university.

Admission requirements

Students must meet the following requirements to qualify for a master’s program:

• Teacher questionnaire
• Completion of a bachelor’s program
• Your degree must be related to the selected study program
• Interview in English
• IELTS – overall band score of 5.5

Additional requirements for MBA:

• 1 year of work experience
• Test of basic knowledge of statistics *

* If statistics was not sufficiently covered in your undergraduate degree, you will have the option of taking a pre-study course in statistics in EU.

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