Master in Global Brand Management

Key Points

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Our Master’s program in Global Brand Management is available full-time over a period of one year and focuses on developing students’ understanding, ideas and skills so that they can become an invaluable resource for global brands in a dynamic and rapidly changing world.

Students will gain knowledge and understanding of key areas of international business management, including storytelling, brand identity, marketing models, and content production.

Students will apply what they learn to real and complex problems experienced by global brands and use their knowledge to find creative solutions.

Visiting global brand teams design and supervise practical, real-life assignments, enabling students to test themselves on global assignments and gain the confidence, skill, and experience necessary to advance their personal and professional development in this field. countryside.

Students have the opportunity to further their studies by enrolling in our MBA in International Business.

A highly practical learning approach taught by a team of professors from the Graduate Business School with outstanding experience in the sector.

Career progression

Upon completion of level 9 of the MSc in Global Brand Management, students can access a number of level 10 doctoral programs in the National Qualifications Framework. QQI postgraduate validation means that your qualification is recognized not only in Ireland and Europe, but around the world.

Through the MSc in Global Brand Management, you will have gained valuable professional experience, built a strong foundation of communication and presentation skills, and covered a wide range of topics. There is a wide range of career options for our graduates, including

• Director of Brand Advertising
• Sales and Marketing Executive
• HR Director
• Director of Market Research
• Business Development Executive
• Business Analyst
• Product Manager
• Director of Operations
• Market Research Analyst
• Director of Employer Brand Communication

Program structure

The global branding specialization within the MSc offers students a highly industry-focused, dynamic and hands-on course. Throughout the course, students will study many cases of global brand expansion and examine best practice methods by studying the successes and failures of global brands.

Students receive a strong foundation in current brand management theoretical concepts, marketing models, and tools, as well as new ways to analyze, evaluate, and develop brand strategies, campaigns, and ideas.

The workshops will focus on the skills of the global brand manager, including storyboarding, content production, global brand name development, logos and positioning, market selection, storytelling and channels of communication. marketing and measuring the effectiveness of those channels. Emphasis is placed on understanding global branding best practices through critical appraisal of cases and companies. A combination of the critical analytical approach along with a practical skills-based workshop approach will provide students with a 360-degree understanding of global branding in today’s changing digital landscape.

Upon successful completion of the taught modules, students do a dissertation with a volume of credits of 30 ECTS.

Admission requirements

Applicants must normally have an approved honors degree, at least at the H22 level, in a discipline related to marketing or business, or an equivalent qualification from an approved college or professional institution. Non-business graduates or candidates with substantial work experience may apply, but will be subject to an interview. Students who are not native English speakers will be required to provide proof of English language proficiency. A minimum score of IELTS 6.5, 575 TOEFL or equivalent is required.

In response to the worldwide closure of English Language Test Centers as a result of the Covid-19 pandemic, Griffith College is now accepting the online Duolingo English Test (DET) as valid proof of English proficiency. This is a temporary measure for our income up to and including February 2022.

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