BSc in Marketing, Innovation and Technology
Key Points
This course prepares you with a foundation in marketing and cutting edge science and technology knowledge, in response to the growing demand for expertise in all of these areas. As an innovative marketer in the emerging technology industry, you will help design, research and successfully market new products and services.
The Marketing, Innovation and Technology title will teach you how to close the phase between the invention of a technology and its appearance on the market, sometimes called the “innovation gap”. You will develop a business perspective, served by knowledge of web design, industrial design, and communications, and an understanding of the processes involved in developing new products. You will be introduced to a variety of technologies including ICT, social media, emerging life sciences, and biotechnology.
Program description
The Bachelor’s Degree in Marketing, Innovation and Technology prepares you for a career in marketing high-tech products and services. You will learn to anticipate and respond to consumer needs, and to develop and market new innovations in a way that makes sense in today’s market.
By the end of your four years, you will have won:
- A thorough understanding of marketing techniques.
- A fundamental foundation in science and technology.
- Knowledge of web design, communications and industrial design.
- An entrepreneurial look.
- Understanding of the processes involved in developing new products.
You will learn through lectures, case studies, research projects and the vast knowledge of visiting professionals.
You will also undertake a one-year INTRA internship in your third year, giving you a unique opportunity to experience the relevance of your study to the real business world.
Career options
Career areas
- Biotechnology
- Health care
- High-tech manufacturing companies
- Pharmaceuticals
- Software and IT
- Technology
- Telecommunications
Upon completion of the degree, you will find opportunities in industries such as technology, healthcare, pharmaceuticals, biotechnology, software / IT, and telecommunications.
Your interdisciplinary skills will allow you to become a member of the Irish Computer Society. You can also take the entrance exam to the Irish Marketing Institute.
Program structure
Admission requirements
- As a general requirement, a Bachelor’s Degree / Baccalaureate Diploma / General Baccalaureate / Professional Degree from a recognized university with, minimum, is required a subject in mathematics.
- For international candidates, the foreign equivalent is required. In addition, an officially translated degree will be required.
- IELTS 6.5, with no less than 6.0 in any component (or its internationally recognized equivalent).
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